Global SDR Manager

SpotDraft•New York, NY

About The Position

SpotDraft is hiring a Global SDR Manager to own its outbound pipeline engine across the US and EMEA. Reporting directly to the CMO and partnering closely with Sales leadership, the manager will lead a distributed team of 8–10 SDRs and build the playbooks, systems, and targeting motions that generate qualified pipeline. This is a player-coach role for an operator who combines strategic pattern recognition with a continuous-learning mindset. As SpotDraft scales upmarket into Enterprise, the role will diagnose funnel performance with executive leadership while coaching reps directly, testing modern AI and intent tools, and defining high-quality outbound practices. The manager will own outbound pipeline health across both territories, develop targeted and multi-threaded prospecting plays, oversee the prospecting technology stack, analyze funnel performance, and foster a high-ownership team culture.

Requirements

  • At least 5 years of experience in B2B SaaS business development.
  • At least 2 years of proven experience leading and coaching an outbound SDR team.
  • Experience managing or prospecting across both US and European/UK markets, with an understanding of differences in buyer behavior and messaging.
  • Fluency with modern prospecting workflows, such as Clay enrichment waterfalls, intent data triggers, or AI-assisted research.
  • Ability to analyze reverse-funnel metrics and conversion ratios across deal stages and identify pipeline drop-offs.
  • Hands-on coaching ability, including call reviews, objection handling, and helping reps execute consistently.

Nice To Haves

  • Experience in LegalTech, CLM, or complex horizontal workflow SaaS.

Responsibilities

  • Lead a team of 8–10 SDRs across the US and EMEA.
  • Run focused tactical one-on-ones covering pipeline math, conversion diagnosis, and live call coaching.
  • Hire, coach, and develop SDRs to help them meet targets.
  • Build and maintain modern, targeted, multi-threaded outbound playbooks for mid-market and Enterprise accounts, including calls, video, social, and intent-triggered outreach.
  • Own outbound pipeline health across both territories, maintain qualification standards, and ensure seamless handoffs to Sales.
  • Own the prospecting technology stack, build data workflows, identify automation opportunities, and evaluate tools to test.
  • Track cohort velocity, channel conversion, and activity-to-outcome ratios, and provide revenue leadership with visibility into funnel performance.
  • Diagnose pipeline drop-offs and conversion performance.
  • Foster a high-ownership culture in which wins are celebrated, losses are constructively examined, and reps take pride in their craft.

Benefits

  • Work with knowledgeable teammates in legal tech.
  • Opportunities to interact with founders, investors, and industry leaders and expand a professional network.
  • Ownership of projects and the opportunity to see work put into action.
  • Trust and opportunity to deliver, innovate, and push boundaries.
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