Global Media Strategy Manager, B2B

Lenovo • Morrisville, NC

8d • $110,600 - $169,510 • Remote

About The Position

Lenovo is hiring a Global Media Strategy Manager for its Global Media COE (Center of Excellence). This remote role will lead the development of insight-led global B2B media frameworks across major paid channels, including video, social, out-of-home, audio, and emerging formats. The frameworks will help local markets reach B2B audiences—from small businesses to global enterprises—with a focus on IT decision-makers, while balancing global consistency with local relevance.

The manager will work with global and regional marketers, agency partners, publishers, analysts, and other teams to shape strategically important campaigns and drive brand and business performance. For the next six or more months, the role will emphasize implementation and adoption of 6sense within Lenovo’s global B2B media and account-based marketing approach. This includes operationalizing predictive models, keyword strategies, intent audiences, and account-based activation, as well as supporting integrations with Lenovo’s broader marketing technology ecosystem and establishing processes, documentation, training, and best practices.

Requirements

• Bachelor’s or master’s degree in marketing, advertising, communications, or a related field.
• At least 8 years of experience in digital media strategy, planning, and buying.
• Experience with B2B campaign strategies, KPIs, and performance modeling.

Nice To Haves

• Expertise in account-based marketing, using 6sense or a similar platform.
• Understanding of how B2B media and ABM platforms connect with CRM, marketing automation platforms, CDPs, and the broader marketing ecosystem.
• Knowledge of global media platforms and B2B data providers.
• Experience working in a very large matrixed organization with marketing, technology, operations, agency, and regional teams.
• Experience supporting platform adoption, training, and enablement.
• Experience with media research and planning tools such as GWI, IPSOS, Nielsen, or Kantar.
• Experience with media buying platforms such as Google Ads, LinkedIn, Meta, or The Trade Desk.
• Experience with ABM and B2B data providers such as 6sense, Bombora, Foundry, D&B, Madison Logic, or Spiceworks.
• Knowledge of MarTech and AdTech, including ad serving, CRM, MAP, CDPs, and audience activation technology.
• Strategic thinking, business acumen, and creative vision.
• Strong communication, presentation, and stakeholder management skills.
• Attention to detail and strong multitasking and project management skills.
• Enthusiasm for experimentation and innovation.
• Familiarity with F1 or FIFA is a bonus.

Responsibilities

• Coordinate with the Insights COE to understand target audience segments and inform their evolution and refinement.
• Work with global agencies to develop strategic frameworks for major global campaigns and present them to local markets.
• Partner with regional Media COE team members to align local media plans with global strategies and share local learnings across markets.
• Collaborate with media publishers, platforms, and data providers to develop innovative and impactful ways to engage audiences.
• Inform the global learning agenda and support analysts in developing tests and encouraging markets to run them.
• Educate the marketing organization on media principles, strategies, trends, and measurement.
• Review and improve global marketer media briefs and facilitate agency briefings.
• Collaborate with Operations, Insights, Creative, and other cross-functional teams to align media, creative, audience, and data strategies.
• Maintain relationships with external agency partners, media networks, and social media platforms.
• Support creative and content development needed to execute media strategies.
• Work with Global Media COE analysts to interpret campaign performance data, identify insights, and make data-driven optimization recommendations.
• Stay current on digital media, advertising, and technology trends and best practices.
• Help stakeholders vet potential partners for marketing content generation, measurement, optimization, and technology.
• Identify opportunities to improve the efficiency and effectiveness of processes for developing global strategic frameworks.
• Support the implementation, adoption, and evolution of 6sense in Lenovo’s global B2B media and account-based marketing approach.
• Partner with global marketers and regional teams to develop and operationalize 6sense predictive models, keyword strategies, intent audiences, and account-based activation strategies aligned with campaign and business objectives.
• Work with IT, Marketing Operations, Digital Transformation, and other technology owners to represent media and marketing requirements for 6sense integrations with CRM, marketing automation, CDP/DMP, and media activation platforms.
• Establish and maintain processes, documentation, training, and best practices for effective and consistent use of 6sense.

Benefits

• Potential eligibility for bonuses and/or commissions.
• Lenovo benefits are available; the job posting refers candidates to Lenovo’s benefits website but does not specify individual benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior