VP, B2B Media Strategy Lead North America
About The Position
The VP, B2B Media Strategy will lead dentsu B2B’s media strategy and planning capabilities across North America. The role calls for deep B2B audience expertise, a strong strategic point of view, and the ability to turn complex business challenges into actionable media plans. Working across iProspect, dentsu X, Carat, and specialist teams, this leader will strengthen B2B planning standards, lead strategy for priority clients, support new-business growth, and translate partner innovation into client value. The position balances capability building and thought leadership, priority-client strategy, growth and pitches, and partner innovation, with approximately equal emphasis over time. Initial priorities may involve deeper participation in a major technology account before expanding across the portfolio. This is a hands-on leadership role guiding media strategists across agency teams through expertise, collaboration, and trust. The role includes defining dentsu B2B’s media point of view; creating B2B planning frameworks and playbooks; coaching strategists and raising planning standards; leading strategy for priority clients; developing audience strategies using ABM/ABX principles; collaborating with creative, experience, data, technology, and measurement specialists; supporting pitches and client growth; and leading strategic relationships with B2B platforms and partners. The VP will also assess emerging opportunities in video and CTV, creators, identity, AI, and advanced measurement, and design practical pilots with clear learning goals. This is a hybrid position. Employees living within commuting distance (90 minutes) of a headquarters or hub office—New York, Chicago, Detroit, or Los Angeles—are generally required to work in the office two to three days per week, including one Team Day. Requirements may vary by office and role. Employees who do not live near an office may be designated remote, depending on the role and business needs; all employees should be flexible to attend an office as business or client needs require.
Requirements
- Bachelor’s degree or equivalent relevant professional experience.
- 10+ years of progressive media strategy and planning experience, with deep B2B expertise and a record of leading integrated brand and demand programs.
- Deep understanding of B2B audiences, including ideal customer profiles, buying groups, professional roles, industry context, intent, identity, and audience activation.
- Strong working knowledge of the B2B data, media, and technology ecosystem, including ABM platforms, CRM, marketing automation, and measurement capabilities.
- Proven ability to build actionable cross-channel media strategies and plans, make informed investment decisions, and connect measurement to business outcomes.
- Experience creating repeatable planning approaches and guiding strategists across teams without direct reporting authority.
- Excellent executive communication and storytelling skills, with demonstrated success developing and presenting client strategies and pitches.
- Strategic judgment to connect audience insight, business priorities, and media choices to a clear growth plan.
- Hands-on ownership, including analysis, planning, deck development, and presentation of recommendations.
- Ability to build lasting relationships, influence across agency boundaries, and collaborate to improve team outcomes.
- Commercial instinct to recognize growth opportunities and explain the value of differentiated B2B solutions.
- Curiosity and pragmatism to stay ahead of change, test useful ideas, and turn learning into approaches teams can apply.
- Accountability, attention to detail, reliable follow-through, and ability to maintain high standards under pressure.
Nice To Haves
- Technology-sector experience, particularly in enterprise software, SaaS, or other complex technology businesses.
Responsibilities
- Define and advance dentsu B2B’s media point of view, connecting brand building and demand generation across the buying journey and translating industry change into practical guidance.
- Build and maintain B2B-specific planning frameworks, templates, and playbooks that connect business objectives, ideal customer profiles, buying groups, audience insights, channel choices, activation, and measurement.
- Provide B2B strategy and planning leadership across media agencies, partnering with agency leaders to raise standards, coach strategists, and share expertise through training, the community of practice, and current case studies.
- Lead media strategy for priority clients, including focused account involvement; develop strategies and presentations, shape media plans, and guide teams through implementation and optimization.
- Translate complex offerings and buying dynamics into clear audience and media decisions, particularly for enterprise technology businesses with multiple products, buying groups, and long sales cycles.
- Develop audience strategies connecting account priorities, professional roles, and human insights with identity, intent, and other signals; apply ABM/ABX principles and dentsu capabilities to audience development and activation.
- Partner with creative, experience, data, technology, and measurement specialists to connect media with the broader customer journey; define learning agendas and measures of brand, buying-group, and business impact.
- Help win new business and expand client relationships by developing differentiated media approaches, writing proposals and RFP responses, and building and presenting compelling pitch narratives.
- Lead strategic relationships with B2B platforms and partners, including LinkedIn, Demandbase, Bombora, 6sense, and Madison Logic; evaluate capabilities, identify client applications, and coordinate with partnership and operations teams.
- Assess emerging opportunities in video and CTV, creators, identity, AI, and advanced measurement; design practical pilots with clear learning goals and share findings across the network.
- Build confidence with senior clients, agency leaders, and partners through sound judgment, clear recommendations, and reliable follow-through; simplify complex choices and help teams move from strategy to action.
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Short-term disability insurance
- Long-term disability insurance
- 401(k)
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- Leave benefits in accordance with applicable state and local laws, including the Colorado Healthy Families and Workplaces Act
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What This Job Offers
Job Type
Full-time
Career Level
Senior
