Global Director, Field and Channel Marketing

WatchGuard Technologies, Inc.•Seattle, WA

About The Position

WatchGuard Technologies is seeking an innovative, strategic, and passionate Global Director of Field and Channel Marketing to lead its Field, Partner, and Events Marketing organization. The role is part of the Revenue Marketing Team and contributes to the broader go-to-market team. It leads a team responsible for integrated marketing programs that generate quality pipeline, recruit and grow partners, support new-logo acquisition, encourage product and service adoption, and improve customer and partner satisfaction, retention, and advocacy. The director works closely with global sales leaders, marketing counterparts, direct reports, partners, and distributors to set priorities, review pipeline performance, guide marketing plans and event strategies, recommend market development funds (MDF), manage budgets, and resolve partner challenges. The role also develops global and regional knowledge sharing, supports strategic partner engagement, introduces scalable processes and tools, and contributes to sales enablement and continuous improvement. The position is based in Seattle, Washington; Miami, Florida; Cork, Ireland; or remote within the United States. Travel of up to 50% may be required.

Requirements

Experience in channel marketing and a deep understanding of channel and distribution.
Experience developing direct marketing and demand-generation programs, with in-depth knowledge of online and email marketing.
Understanding of Account Based Experience and experience partnering with sales on account-based approaches.
Experience building deep partner relationships and developing and implementing marketing plans with success measures.
Experience planning and executing events.
Ability to manage regional budgets, including ownership, management, and reporting of MDF spending and planning and reporting of marketing budgets, accruals, and expenditures.
Experience building systems and processes that enable scale.
Strong leadership skills and experience managing and developing high-performing teams.
Results-oriented and collaborative approach, with the ability to drive projects forward amid shifting priorities in a matrixed organization.
Strong attention to detail, project management, organizational, written communication, and verbal communication skills; ability to meet deadlines under pressure.
Experience using CRM systems; Salesforce.com is preferred.
10+ years of proven work experience, ideally combining marketing, strategic, technical, and business backgrounds.
Able to travel up to 50% when required.

Nice To Haves

BA/BS degree or an equivalent combination of education and experience is preferred.
Experience with Salesforce.com is preferred.

Responsibilities

Lead the global Field, Partner, and Events Marketing organizations.
Create and implement an integrated marketing plan aligned with sales strategy, business priorities, market trends, and customer and partner segments.
Collaborate with sales teams, channel partners, and distributors to develop and deliver end-user marketing programs that generate partner demand and new-logo acquisition.
Monitor and publish program results, learnings, and best practices with stakeholders and partners, and adjust plans and priorities as needed.
Develop partner-acquisition marketing programs that build awareness, drive new partner engagement, and recruit partners into the ecosystem.
Partner with sales and ABX teams to build and execute strategic account-based experience plans for target accounts and accelerate pipeline.
Introduce scalable processes, marketing trends, and best practices for partners and WatchGuard.
Translate the annual marketing plan into actionable quarterly targets, goals, initiatives, and metrics for the region, and advocate for effective company and marketing practices, processes, and tools.
Lead the strategic events team in executing online and offline events that support corporate and field objectives, including sales leads, awareness, major accounts, industry and trade events, user groups, company events, and partner events.
Maintain an overarching plan for through-partner marketing activities, including a rolling 90-day calendar of integrated activities and events.
Work with the broader marketing team to provide sales teams and partners with tailored content for customer and partner outreach and engagement.
Agree with Channel/Field Marketing and Sales Management on annual budgets, quarterly program spending, and objectives.
Track, report, and forecast team spending; follow and advocate for accurate and timely accounting and vendor-management practices.
Build relationships with top partners and guide the team in developing short- and long-term partner engagement plans.
Manage budgets and MDF spending, and contribute to sales enablement initiatives and process improvement.