Director, Digital & Segment Marketing Channel Marketing

Cox•Atlanta, GA

13d•$134,900 - $224,900

About The Position

The Director, Digital & Segment Marketing Channel Marketing is the strategic owner of inventory- and segment-based buyer marketing for Manheim growth initiatives, including Digital Marketplace, Heavy Trucks, Specialty, and EV. The role partners closely with senior stakeholders and serves as a strategic advisor to Digital Marketplace and Physical Marketplace operations leadership, using analysis of marketplace trends, inventory availability, and buyer preferences to shape long-term segment strategy. The position owns national offsite marketing strategy and executes campaigns to generate and re-engage buyer demand, aligning campaign timing, messaging, and incentives with anticipated inventory. It partners with Product Marketing, Field Marketing, and Key Account Marketing to coordinate buyer outreach and equips field teams to localize buyer engagement as needed. The role also translates buyer and marketplace data into business recommendations, investment cases, and measurable performance outcomes. The position requires a bachelor’s degree in a related discipline and 10 years of progressive relevant experience, or an alternative combination of education and experience described in the posting. An MBA and experience in automotive or marketplace sectors are preferred. Travel is 15%.

Requirements

Bachelor’s degree in a related discipline and 10 years of progressive experience in B2B or marketplace marketing, focused on demand generation, buyer/customer segmentation, or digital marketing strategy; alternatively, a master’s degree and 8 years of experience, a Ph.D. and 5 years of experience, or 14 years of related experience.
Demonstrated ownership of strategy, budgeting, and accountability toward KPIs.
Experience acting as a strategic advisor to senior business stakeholders and translating marketplace and buyer data into long-term strategic recommendations.
Strong analytical skills and demonstrated ability to interpret marketplace and buyer behavior data and translate it into segmentation and targeting strategy.
Experience designing and running demand-generation, lifecycle, and win-back campaigns.
Excellent presentation and communication skills for executive-level stakeholder interactions.
Experience partnering effectively across functions without direct authority.
Must currently be authorized to work in the United States for any employer without current or future sponsorship.

Nice To Haves

MBA.
Automotive, auction, wholesale marketplace, or B2B marketplace experience.
Experience in or exposure to EV, specialty vehicle, or heavy truck market segments.
Experience partnering with regional or field teams to localize national strategy.

Responsibilities

Maintain insight into current and projected marketplace inventory and translate it into targeted buyer outreach, incentives, and campaign timing.
Advise Digital Marketplace and Physical Marketplace operations leaders using independent analysis of marketplace trends and buyer behavior.
Partner with Digital Marketplace leadership on go-to-market strategy and segment prioritization, translating buyer and marketplace intelligence into roadmap-shaping decisions.
Develop a deep understanding of digital buyer behavior, buyer profiles, churn, and win-back patterns to inform targeting, messaging, and segmentation.
Monitor the competitive wholesale digital landscape and broader industry, including buyer volumes, share shifts, regional concentration, and competitor positioning.
Identify buyer acquisition and coverage gaps, including net-new opportunities in segments such as EV and Heavy Truck, and partner with stakeholders to scope solutions.
Develop long-term segment strategy and new buyer-segmentation and demand-generation approaches with potential for broader application across the business.
Advise leadership as an expert on Manheim’s digital buyers, the industry, and the competitive landscape.
Align buyer-facing outreach with Product Marketing, Field Marketing, and Key Account Marketing under a coherent strategic direction.
Serve as the primary internal point of contact for digital buyer and segment marketing strategy, including for senior and executive leadership.
Translate marketplace and buyer data into strategic recommendations for business unit leaders.
Establish and monitor KPIs for buyer engagement, conversion, and re-engagement, connecting performance to inventory and revenue impact.
Develop data-based business cases for investment in new segments, including EV and Heavy Truck.
Own national offsite marketing strategy for the digital buyer marketplace and execute national demand-generation and re-engagement campaigns.
Align campaign timing, messaging, and incentives with anticipated inventory flow so buyers are reached when supply is available.
Partner with Product Marketing on campaigns to attract new buyers and potentially re-engage lapsed or at-risk buyers.
Define an outside-the-gate strategy that enables field marketing teams to execute buyer engagement locally as needed.
Travel 15%.
Clear a pre-employment drug test; the posting states that Cox Automotive does not currently administer a pre-employment marijuana test for this position.

Benefits

Competitive salary and bonus/incentive plans.
Flexible time-off policies and accommodating work schedules.
Healthcare coverage with multiple options for individuals and families, including medical, dental, and vision insurance.
401(k) retirement plan with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies.
Fertility coverage and adoption assistance.
Pet insurance.
Employee discounts.
Vacation with pay, with eligible employees able to take as much as they deem consistent with their duties and company needs.
Seven paid holidays annually.
Up to 160 hours of paid wellness time annually for the employee’s or family members’ wellness.
Bereavement leave, time off to vote, jury duty leave, volunteer time off, and military leave.
Paid sick leave and flexible vacation/wellness days and/or PTO may be offered.