Director of Channel Marketing

Masco Corporation • Vista, CA

1d • $133,500 - $209,770

About The Position

Watkins Wellness is seeking a Director of Channel Marketing to lead the Specialty Retail Channel Marketing organization supporting the Hot Spring, Caldera, and Endless Pools Swim Spas dealer network. Reporting to the VP & General Manager, Sales – North America, the Director will evolve channel marketing from a program-focused support function into a strategic growth engine connecting brand strategy, dealer execution, and sales performance.

The role will assess team capabilities, organizational structure, processes, and investments, and establish the visibility, accountability, KPIs, and reporting frameworks needed to measure dealer performance, promotional effectiveness, channel investments, and return on marketing spend. The Director will work across marketing, product, sales, retail optimization, and dealer partners to identify growth opportunities, improve dealer activation, strengthen incentive programs, and build a scalable, data-driven channel marketing organization.

The position also leads and develops the team, creates a collaborative and inclusive culture, and translates brand demand into dealer sales through channel programs, promotions, dealer engagement, and local activation. Success involves strengthening dealer relationships, improving marketing and sales outcomes, and aligning cross-functional stakeholders across North America.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7–10 years of progressively responsible experience in channel marketing, trade marketing, field marketing, or related disciplines.
• Prior people leadership and team development experience.
• Experience working within dealer, distributor, indirect sales, or specialty retail networks.
• Strong understanding of dealer engagement, channel incentives, partner marketing programs, and dealer enablement strategies.
• Experience building processes, performance metrics, reporting frameworks, and operational structure.
• Proficiency with Microsoft Office, including advanced Excel and PowerPoint.
• CRM experience, including Salesforce or comparable platforms.
• Excellent communication, relationship management, project management, analytical, and influence skills, with the ability to align cross-functional stakeholders and dealer partners.
• Must verify identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire.
• Must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, color vision, peripheral vision, and depth perception.

Nice To Haves

• Background in durable goods, home wellness, manufacturing, or comparable specialty retail industries.
• Familiarity with co-op/MDF management systems, local marketing automation tools, dealer portals, or PIM systems.

Responsibilities

• Lead and develop the Specialty Retail Channel Marketing organization, fostering clarity, accountability, team growth, collaboration, and inclusion.
• Assess team capabilities, organizational structure, processes, and resource allocation; build an effective organization that supports dealer growth and future scalability.
• Develop and execute channel marketing programs, promotions, dealer engagement strategies, and local activation plans that connect brand initiatives with dealer execution.
• Partner with dealers, Regional Sales Managers, National Account Sales Managers, and dealer network teams to identify growth opportunities and improve dealer activation and incentive participation.
• Provide dealers with tools, training, and support to succeed in their local markets.
• Establish KPIs, reporting frameworks, and measurement tools for dealer performance, promotional effectiveness, channel investments, sales funnel health, and business impact.
• Identify performance gaps and opportunities for continuous improvement.
• Evaluate program ROI, assess dealer incentive programs including APEX, optimize channel investments, and use data-driven insights to improve engagement, sales conversion, and channel growth.
• Collaborate with Brand Marketing, Product Management, Marketing Services, Sales leadership, Retail Performance Optimization teams, and dealer partners to align priorities, balance channel needs, maintain brand consistency, and execute scalable growth initiatives across North America.

What This Job Offers

• Job Type: Full-time
• Career Level: Director