Global Director, Field and Channel Marketing

WatchGuard Technologies•Seattle, WA

21h

About The Position

WatchGuard Technologies is seeking an innovative, strategic, and passionate Global Director of Field and Channel Marketing to lead its Field, Partner, and Events Marketing organization. As part of the Revenue Marketing Team, this role leads a talented team and contributes to the marketing and broader go-to-market organizations. The director develops and executes integrated marketing programs that support quality pipeline, partner recruitment and growth, product and service adoption, new-logo acquisition, and customer and partner satisfaction, retention, and advocacy. The role works closely with sales leadership, marketing counterparts, channel partners, and distributors to set priorities, evaluate pipeline performance, plan budgets and programs, resolve partner challenges, and build short- and long-term partner engagement plans. It provides guidance on marketing plans, event strategy, market development funds, and partner thought leadership, while promoting global and regional knowledge sharing and improving processes, tools, and practices. The position is based in Seattle, Washington; Miami, Florida; Cork, Ireland; or remotely within the United States. Travel may be required up to 50%.

Requirements

Experience in channel marketing and a deep understanding of channel and distribution.
Experience developing direct marketing and demand-generation programs, with in-depth knowledge of online and email marketing.
Understanding of Account Based Experience and experience partnering with Sales on an account-based approach.
Experience building deep partner relationships and developing and implementing marketing plans with success measures.
Experience planning and executing events.
Concise and accurate regional budget management, including ownership, management, and reporting of MDF spending and planning and reporting marketing budgets, accruals, and expenditures.
Experience building systems and processes that enable scale.
Strong leadership skills and experience managing and developing high-performing teams.
Results-oriented, collaborative approach and ability to drive projects forward amid shifting priorities and goals in a matrixed organization.
Strong attention to detail, project management, organizational, written communication, and verbal communication skills; ability to meet deadlines under pressure.
Experience using CRM systems; Salesforce.com is preferred.
10+ years of proven work experience, ideally combining marketing, strategic, technical, and business experience.
Ability to travel up to 50% when required.

Nice To Haves

Salesforce.com CRM experience.
BA/BS degree or an equivalent combination of education and experience is preferred.

Responsibilities

Lead the global Field, Partner, and Events Marketing organizations.
Create and implement integrated marketing plans aligned with sales strategy, business priorities, market trends, product lines, and customer and partner segments.
Develop relationships across the partner ecosystem and collaborate with sales teams, channel partners, and distributors on end-user marketing programs that generate partner demand and new-logo acquisition.
Publish and monitor program results, learnings, and best practices with stakeholders and partners, and adjust plans and priorities as needed.
Develop partner-acquisition marketing programs that increase awareness, generate new partner engagement, and recruit partners into the ecosystem.
Partner with Sales and ABX teams to build and execute strategic account-based experience plans that grow target accounts and accelerate pipeline.
Introduce and implement scalable processes, marketing trends, and best practices for WatchGuard and its partners.
Translate annual marketing plans into quarterly regional targets, goals, initiatives, and metrics, and advocate for improved company and marketing practices, processes, and tools.
Lead the strategic events team in online and offline events supporting corporate and field objectives, including sales leads, awareness, major accounts, industry and trade groups, user groups, and company and partner events.
Maintain an overarching plan for team-to-partner and through-partner marketing, including a rolling 90-day calendar of integrated activities and events.
Work with the broader marketing team to provide sales teams and partners with tailored content for customer and partner outreach and engagement.
Agree on annual budgets, quarterly program spending, and objectives with Channel/Field Marketing and Sales Management.
Manage tracking, reporting, and forecasting of team spending; follow and promote accounting requirements for accurate, timely vendor management.
Provide guidance to the team on projects, marketing plans, event strategy, market development fund recommendations, and partner thought leadership.
Build new processes and improvement opportunities, manage budgets, support sales enablement initiatives, and set goals and actions.