General Manager - Valley Fair

ALO • Santa Clara, CA

4d • $110,000 - $140,000 • Onsite

About The Position

The General Manager leads, manages, and continuously develops all aspects of the store business. The role is accountable for creating and maintaining a positive, productive work environment aligned with ALO’s mission, while achieving sales and profitability goals, operational objectives, and merchandising standards. The General Manager develops a successful Sales, Operations, and Visual team.

As a business leader, the General Manager develops and executes retail strategies, applies local market and competitive knowledge, monitors relevant business trends, and uses KPIs and company tools to develop strategies that support sales goals. As a people leader, the General Manager ensures the team represents ALO’s mission and guiding principles, builds an inclusive environment through training, coaching, and performance management, and develops talent, career progression, succession, and recruitment plans.

The role partners with the Operations & Visual Manager to improve inventory accuracy and replenishment, supports operational and visual guidelines, maintains strong salesfloor visual standards, promotes a safe and efficient store, and creates schedules that support business results and effective labor management. The General Manager also collaborates with cross-functional partners, serves as an ALO ambassador, and communicates effectively throughout the store to support organizational goals and KPIs.

Full-time employees are expected to have open availability and work variable shifts, including peak days and weekends. All employees are expected to be available during the company’s holiday blackout period, from the week of American Thanksgiving through the first week of January.

Requirements

• At least 7 years of retail or related industry leadership experience.
• Working knowledge of MS Office, including Word, Excel, and Outlook.
• Strong verbal and written interpersonal and communication skills.
• Motivation to drive business in a fast-paced, innovative environment.
• Business-owner mindset and entrepreneurial spirit.
• Independent work ethic, time-management skills, and personal accountability.
• Alignment with and embodiment of ALO’s Guiding Principles.
• Requires constant movement in and around all areas of the store.
• Ability to lift, push, carry, or otherwise move up to 50 pounds.
• Ability to lift, bend, kneel, climb, crawl, and/or twist, and safely climb up and down a ladder.
• Ability to stand and move for an entire shift.
• Open availability and ability to work variable shifts, including peak days and weekends.
• Availability to work during the company’s holiday blackout period, from the week of American Thanksgiving through the first week of January.

Responsibilities

• Develop and execute the brand’s retail strategies.
• Use local market knowledge of clientele and competitors, as well as business trends, to support store and brand success.
• Use business KPIs to develop and support strategies that drive business.
• Lead the team using company tools, incentives, and strategies to support sales goals.
• Ensure the store team communicates and embodies ALO’s mission and guiding principles.
• Foster growth, accountability, and inclusivity through development, performance management, training, and consistent coaching.
• Conduct ongoing talent analysis and establish career progression plans to retain talent and reduce turnover.
• Establish internal and external talent pipelines through succession planning and recruitment strategy.
• Partner with the Operations & Visual Manager to maximize inventory accuracy and meet replenishment needs.
• Oversee and support execution of operational and visual guidelines.
• Maintain strong salesfloor visual standards using business performance data.
• Support a safe work environment and efficient store operations.
• Develop schedules that deliver business results while managing labor effectively.
• Collaborate with cross-functional business partners to support organizational goals.
• Act as an ALO ambassador and foster a culture aligned with the company’s mission.
• Navigate the organization while balancing business needs and brand culture.
• Create and implement store communication strategies to achieve goals and KPIs.

Benefits

• Generous ALO employee discount and free ALO Wellness Club membership with access to streaming fitness and yoga classes.
• Competitive medical, dental, and vision plan options.
• Free virtual access to mental health providers and new-parent support for employees and dependents.
• 401(k) with company matching.
• Monthly store incentives.
• Clothing allowance.
• Free yoga classes at ALO Sanctuaries in select cities.
• Commuter benefits are also mentioned in the general retail total-rewards information.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed