General Manager

Orangetheory • Mechanicsburg, PA

4d • Onsite

About The Position

The General Manager carries responsibility for both fitness and sales functions at a CamFit Orangetheory Fitness studio. The role leads the coaching team, owns sales performance, manages studio operations, drives membership growth, and builds a positive culture for members and staff. The General Manager reports directly to the Regional Business Manager and maintains a personal coaching minimum of 15 classes per week, with flexibility to coach additional classes as staffing and scheduling require.

The position leads class quality and safety, introductory experiences and membership conversion, revenue and sales processes, coach and sales-associate development, community-building, talent recruitment, studio cleanliness, facilities maintenance, and day-to-day operations. Duties include scheduling, payroll and timecard oversight, KPI reporting, budget management, attendance reconciliation, and ensuring compliance with brand, safety, and operational standards.

This is a full-time, on-site role with flexible availability for early mornings, evenings, weekends, and holidays. Studio operating hours determine the schedule; it is not a standard 9-to-5 role, and remote work is unavailable. The advertised annual compensation is $55,000–$60,000.

Requirements

• Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
• Current CPR/AED certification.
• OTF Coach certification or ability to obtain it.
• 2–3 years of coaching experience.
• Demonstrated ability to manage operations and lead a team.
• Strong sales acumen and comfort managing revenue performance.
• Flexible schedule availability, including early mornings, evenings, weekends, and holidays.
• Able to actively demonstrate and perform all exercises throughout each class.
• Able to remain standing and vocal for the duration of a 60-minute workout.
• Able to lift, move, and demonstrate use of studio equipment, including treadmills, rowers, dumbbells, TRX systems, medicine balls, Bosu balls, and ab dollies.
• Able to lift up to 40 lbs.

Nice To Haves

• Prior experience in a studio management or head coach role.
• Bachelor's degree in Exercise Science, Business, or a related field.
• Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

• Coach at least 15 classes per week and flex up when coach availability or studio scheduling needs require it.
• Deliver high-quality, energetic Orangetheory classes in alignment with brand standards and ensure the overall quality of classes delivered in the studio.
• Monitor safety, exercise form, heart rate zones, and member engagement during sessions.
• Provide each first-time member with a personalized introductory experience and recommend an appropriate membership based on their goals, schedule, and lifestyle.
• Track introductory class completion and follow-up, and take accountability for membership conversion performance.
• Own studio revenue performance, including new memberships, renewals, and retail.
• Execute lead-generation strategies, community outreach, and in-studio marketing campaigns; manage the sales process from inquiry through signed membership.
• Provide weekly KPI reporting to the Regional Business Manager.
• Lead, manage, and develop the coaching team; create and maintain the coaching schedule using MindBody Online.
• Conduct coach check-ins, class observations, and performance conversations; partner with the RFTM on evaluations, certification readiness, and development plans.
• Lead onboarding and training for new coaches, and manage coach payroll and timecard accuracy.
• Recruit, onboard, and develop sales associates; manage their performance against daily and weekly targets, payroll review, timecard accuracy, and processing.
• Manage front-of-house culture and maintain a consistent, high-quality member experience.
• Build studio community and member engagement through recognition, milestone celebrations, challenges, and events.
• Recruit coaches and sales associates from the member base, support interested members pursuing an approved fitness certification, and maintain a pipeline of qualified candidates.
• Maintain high cleanliness standards throughout the fitness floor, lobby, locker rooms, restrooms, and back-of-house areas; address issues immediately and ensure all team members uphold the standard.
• Submit repair and maintenance needs through the facilities ticketing system, follow up on open tickets, and remain accountable for issues until resolved.
• Execute and document monthly preventative maintenance on schedule and maintain working knowledge of equipment and facility systems to identify problems early.
• Own studio operations, including scheduling and studio readiness; reconcile attendance and late cancels; manage budgets, payroll, inventory, and cost controls; and ensure compliance with brand, safety, and operational standards.
• Actively demonstrate and perform exercises throughout each class and demonstrate use of studio equipment.

Benefits

• Health insurance, including major medical benefits for full-time employees.
• Dental insurance.
• Vision insurance.
• Paid time off.
• Parental leave.
• Training and development.
• Opportunity for advancement and a clear path to advancement within a growing franchise network.
• 401(k).
• Competitive salary and base compensation.
• Company incentive programs; eligible team members are recognized when the business performs.
• Long-term and short-term disability insurance options.
• Life insurance options.
• Complimentary Orangetheory Fitness membership.
• Employee discounts on apparel and retail.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed