General Manager

Camarillo Fitness Management Holdings LLC•Sugar Hill, GA
•$55,000 - $63,000•Onsite

About The Position

CamFit is a multi-studio Orangetheory Fitness franchisee that provides science-backed, heart rate-based interval training. The General Manager leads both the fitness and sales functions of a studio, including the coaching team, sales performance, operations, membership growth, and studio culture. This role reports directly to the Regional Business Manager and requires a personal coaching minimum of 15 classes per week, with flexibility to coach additional classes as needed. The General Manager delivers and oversees high-quality classes, provides personalized introductory experiences to prospective members, and manages the full membership sales process. The role also develops coaches and sales associates, builds a strong studio community and talent pipeline, maintains cleanliness and facilities standards, manages budgets and payroll processes, and ensures compliance with brand, safety, and operational standards. This is a full-time, on-site position. Availability must be flexible to meet studio operating hours, including early mornings, evenings, weekends, and holidays; it is not a standard 9-to-5 schedule. The role requires the ability to actively demonstrate exercises, remain standing and vocal throughout 60-minute workouts, handle studio equipment, and lift up to 40 pounds.

Requirements

  • Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
  • Current CPR/AED certification.
  • OTF Coach certification or ability to obtain it.
  • 2–3 years of coaching experience.
  • Demonstrated ability to manage operations and lead a team.
  • Strong sales acumen and comfort managing revenue performance.
  • Flexible availability, including early mornings, evenings, weekends, and holidays.
  • Ability to actively demonstrate and perform all exercises throughout each class.
  • Ability to remain standing and vocal for the duration of a 60-minute workout.
  • Ability to lift, move, and demonstrate the use of studio equipment, including treadmills, rowers, dumbbells, TRX systems, medicine balls, Bosu balls, and ab dollies.
  • Ability to lift up to 40 pounds.
  • Ability to perform all duties on-site; remote work is not available.

Nice To Haves

  • Prior experience in studio management or as a head coach.
  • Bachelor’s degree in Exercise Science, Business, or a related field.
  • Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

  • Coach at least 15 classes per week and flex up when coach availability or studio scheduling requires.
  • Deliver high-quality, high-energy Orangetheory Fitness classes in accordance with brand standards.
  • Own the quality of classes delivered and monitor safety, exercise form, heart rate zones, and member engagement.
  • Provide each first-time member with a personalized introductory experience before or after their first class.
  • Recommend membership types based on prospective members’ goals, schedules, and lifestyles, and invite them to join.
  • Track introductory class completion and follow-up, and manage conversion as a performance metric.
  • Own studio revenue performance, including new memberships, renewals, and retail sales.
  • Execute lead-generation strategies, community outreach, and in-studio marketing campaigns; manage the sales process from inquiry through signed membership.
  • Provide weekly KPI reporting to the Regional Business Manager.
  • Lead, manage, and develop the coaching team; create and maintain the coaching schedule using MindBody Online.
  • Conduct coach check-ins, class observations, and performance conversations; partner with the RFTM on evaluations, certification readiness, and development plans.
  • Lead onboarding and training for new coaches and manage coach payroll and timecard accuracy.
  • Recruit, onboard, and develop sales associates; hold them accountable to daily and weekly targets.
  • Manage front-of-house culture and deliver a consistent, high-quality member experience.
  • Review sales associate payroll, verify timecards, and process payroll tasks.
  • Build a welcoming studio community through member recognition, milestone celebrations, challenges, events, and other touchpoints beyond class.
  • Model the desired studio energy and culture.
  • Recruit coaches and sales associates from the member base, invite promising members to consider roles, and support members pursuing approved fitness certifications.
  • Maintain an ongoing pipeline of qualified candidates and ensure the studio is fully and excellently staffed.
  • Maintain high cleanliness standards across the fitness floor, lobby, locker rooms, restrooms, and back-of-house areas; address cleanliness issues immediately.
  • Submit repair and maintenance needs promptly through the company’s facilities ticketing system and follow up on open tickets through resolution.
  • Execute and document monthly preventative maintenance standards and maintain working knowledge of studio equipment and facility systems.
  • Own studio operations, including scheduling and studio readiness.
  • Manage class reconciliation, including attendance and late cancels.
  • Manage studio budgets, including payroll, inventory, and cost controls.
  • Ensure compliance with brand, safety, and operational standards.

Benefits

  • Competitive base compensation.
  • Company incentive programs; eligible team members are recognized when the business performs.
  • Major medical benefits for full-time employees.
  • Dental benefits for full-time employees.
  • Vision benefits for full-time employees.
  • Long-term and short-term disability insurance options.
  • Life insurance options.
  • Complimentary Orangetheory Fitness membership.
  • Employee discounts on apparel, merchandise, and retail.
  • Clear path to advancement within a growing franchise network.
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