General Manager

Orangetheory•State College, PA

4d•Onsite

About The Position

The General Manager carries the full scope of the studio’s fitness and sales functions. This role leads the coaching team, owns sales performance, manages studio operations, drives membership growth, and fosters a strong culture for members and staff. The General Manager reports directly to the Regional Business Manager and maintains a personal coaching minimum of 15 classes per week, with flexibility to coach additional classes as staffing and scheduling require. The role oversees class quality and safety, member introductions and membership conversion, sales and revenue performance, team hiring and development, community engagement, studio cleanliness, facilities maintenance, and day-to-day operations. The General Manager works on-site and must have flexible availability aligned with studio operating hours, including early mornings, evenings, weekends, and holidays. This is a full-time position, not a standard 9-to-5 role.

Requirements

Current nationally recognized fitness certification from an OTF-approved provider, such as ACSM, ACE PT/GFI, NASM, NSCA, or AFAA PT/GFI.
Current CPR/AED certification.
OTF Coach certification or ability to obtain it.
2–3 years of coaching experience.
Demonstrated ability to manage operations and lead a team.
Strong sales acumen and comfort managing revenue performance.
Flexible availability, including early mornings, evenings, weekends, and holidays.
Ability to actively demonstrate and perform all exercises throughout each class.
Ability to stand and speak for the duration of a 60-minute workout.
Ability to lift, move, and demonstrate the use of studio equipment, and to lift up to 40 pounds.

Nice To Haves

Prior experience in a studio management or head coach role.
Bachelor’s degree in Exercise Science, Business, or a related field.
Familiarity with MindBody Online or similar scheduling/CRM systems.

Responsibilities

Coach at least 15 classes per week, with the possibility of additional classes based on coach availability and studio scheduling needs.
Deliver high-quality, high-energy Orangetheory Fitness classes in accordance with brand standards and ensure overall class quality, safety, proper form, heart rate zone monitoring, and member engagement.
Provide every first-time member with a personalized introduction before or after their first class; recommend an appropriate membership based on their goals, schedule, and lifestyle, and track completion and follow-up.
Own studio revenue performance across new memberships, renewals, and retail; execute lead-generation, community outreach, and in-studio marketing strategies; and manage the sales process from inquiry through signed membership.
Provide weekly KPI reporting to the Regional Business Manager.
Lead, manage, and develop the coaching team; create and maintain coaching schedules using MindBody Online; conduct check-ins, class observations, and performance conversations; and partner with the RFTM on evaluations, certification readiness, and development plans.
Lead onboarding and training for new coaches and manage coach payroll and timecard accuracy.
Recruit, onboard, and develop sales associates; manage performance against daily and weekly targets, front-of-house culture, and member experience; and review and process sales associate payroll and timecards.
Build community and member engagement through recognition, milestone celebrations, challenges, and events, while modeling the desired studio culture.
Recruit potential coaches and sales associates from the member base, support interested members pursuing approved fitness certifications, and maintain a pipeline of qualified candidates.
Maintain high cleanliness standards throughout the fitness floor, lobby, locker rooms, restrooms, and back-of-house areas; address issues promptly and ensure all team members uphold cleanliness standards.
Submit facilities repair and maintenance needs through the company ticketing system, follow up on open tickets until resolved, complete and document monthly preventative maintenance, and maintain knowledge of equipment and facility systems.
Own studio operations, including scheduling, studio readiness, class reconciliation, attendance and late cancels, budgets, payroll, inventory, cost controls, and compliance with brand, safety, and operational standards.
Perform all duties on-site.