General Manager, Cinema Equipment Rentals – West Coast

AbelCine Management LLC•Burbank, CA

3d•$110,000 - $125,000•Onsite

About The Position

AbelCine is seeking an experienced General Manager to lead its West Coast cinema equipment Rental department. The role is responsible for financial performance, key client relationships, and the leadership and development of a high-performing Rental sales team. It combines business acumen, leadership, customer relationship management, and knowledge of professional production equipment rentals in a hands-on position balancing strategic objectives with the day-to-day needs of clients and employees. The General Manager owns the assigned coastal rental business’s revenue, profitability, and departmental P&L; develops strategies to achieve business goals; manages complex quotations and client agreements; and partners with senior leadership on priorities, resources, and growth. The role also develops key accounts, serves as a senior contact for complex projects and service issues, and collaborates across departments to provide customer solutions. The position leads, coaches, and develops Rental Agents and other rental personnel, while overseeing daily rental operations and customer service. This includes coordinating equipment preparation and delivery with operations, prep, logistics, and other departments; addressing escalated customer needs; improving workflows; and maintaining a professional client-facing environment. Occasional after-hours support for urgent client needs is required. The role is based on-site in Burbank, California, is full-time and exempt, and offers a compensation range of $110,000–$125,000 per year plus a profit-sharing bonus.

Requirements

At least 7 years of experience in professional equipment rentals, production services, or a closely related industry.
At least 3 years in a management or leadership role.
Strong understanding of professional cinema, broadcast, video, or production equipment and associated rental workflows.
Demonstrated experience managing business performance, budgets, revenue targets, and profitability.
Proven ability to build and maintain relationships with high-value clients and key accounts.
Experience managing, coaching, and developing customer-facing teams.
Strong knowledge of rental processes, including quotations, scheduling, equipment logistics, order fulfillment, and customer service.
Excellent communication, negotiation, and problem-solving skills.
Ability to manage competing priorities and make sound decisions in a fast-paced, deadline-driven environment.
Strong organizational skills, attention to detail, and commitment to operational excellence.
Proficiency with rental, inventory management, and business reporting systems.

Nice To Haves

Direct experience in the film, television, commercial production, or professional cinema equipment rental industry.
Established relationships within the Los Angeles production community.
Experience overseeing multiple teams, departments, or rental locations.
Familiarity with rental pricing strategies, utilization metrics, and margin management.
Experience operating within sales and business development teams to expand key accounts.
Experience implementing process improvements and operational performance initiatives.

Responsibilities

Own financial performance of the assigned coastal rental business, including revenue, profitability, and departmental P&L.
Develop and execute strategies to achieve revenue, margin, and operational performance goals.
Monitor business performance, rental activity, and pipeline opportunities to identify trends, risks, and areas for improvement.
Build and oversee high-value rental quotations and complex client agreements.
Partner with senior leadership to establish business priorities, manage resources, and support long-term growth.
Develop, manage, and nurture relationships with key accounts, production companies, and high-profile clients.
Serve as a senior point of contact for complex rental projects, VIP clients, and critical service issues.
Identify new rental opportunities and strengthen existing client relationships to encourage repeat business.
Collaborate with other departments to deliver comprehensive solutions and maximize customer value.
Maintain an understanding of industry trends, production workflows, and evolving client needs.
Lead, coach, and mentor Rental Agents and other assigned rental personnel.
Set team expectations, performance goals, and accountability; conduct evaluations, provide feedback, and address performance issues.
Support employee training, professional development, and career growth; oversee onboarding and training for new team members.
Foster a collaborative, service-oriented culture that encourages ownership, professionalism, and continuous improvement.
Oversee daily rental business and ensure timely, accurate responses to inquiries through the web portal, email, and phone.
Coordinate with operations managers, prep technicians, logistics personnel, and other departments to ensure equipment is prepared and delivered according to client requirements.
Act as the primary escalation point for urgent or complex customer service matters.
Identify opportunities to improve processes, productivity, and the rental customer experience.
Participate in pipeline reviews, departmental meetings, and cross-functional planning.
Maintain a professional and organized client-facing environment.
Provide occasional after-hours support for urgent client needs.