General Manager – New Market Expansion

People MVR • Phoenix, AZ

3d • $140,000 - $180,000

About The Position

People MVR is recruiting an experienced General Manager on behalf of a growing national roofing organization expanding into a new market. The General Manager will establish and lead the local operation, build the team and market, and own the branch’s financial and operational performance. This role offers significant responsibility and autonomy, with the opportunity to build a market from the ground up and influence its financial success.

The General Manager will own the P&L, including revenue, profitability, job costs, margins, and expenses; lead hiring and development across sales, production, and operations; and establish performance expectations, KPIs, and accountability. The role will coordinate sales, production, and operations to ensure projects are completed efficiently, profitably, and to a high standard. It will also involve building local relationships, maintaining customer experience and reputation, implementing company systems and technology, and working directly with senior leadership as the market grows.

Compensation is a base salary of $140,000–$180,000, depending on experience, plus a performance bonus opportunity of up to 100% of base salary. The posting also describes significant earning potential tied to market revenue and profitability. A benefits package including medical, dental, and vision is mentioned, with a note to confirm before posting.

Requirements

• Proven leadership experience in roofing, construction, or home services.
• Experience managing a team, location, division, or P&L.
• Demonstrated success driving revenue and profitability.
• Experience leading both sales and operational or production teams.
• Proven ability to recruit, hire, develop, and hold people accountable.
• Strong financial and business acumen.
• High level of ownership and accountability.
• Strong communication and leadership skills.
• Customer-focused mindset with a commitment to quality.
• Ability to operate effectively in a fast-paced, growth-oriented environment.

Nice To Haves

• Experience launching or scaling a new branch, territory, or market.
• Roofing industry experience.
• Experience in residential and/or commercial roofing.
• Familiarity with ServiceTitan or a similar CRM or field-service platform.
• Established relationships within the local construction or home-services community.
• Experience building a team in a high-growth environment.
• Ability to qualify for or hold the contractor's license required in [STATE].

Responsibilities

• Launch and build a new market from the ground up.
• Own the local operation, culture, and overall performance.
• Manage the P&L, including revenue, profitability, job costs, margins, and expenses.
• Build and lead a high-performing local team.
• Hire and develop key leadership positions across sales, production, and operations, including a Head of Sales and Head of Production.
• Establish performance expectations, KPIs, and accountability across the branch.
• Drive profitable revenue growth and market expansion.
• Oversee the relationship between sales, production, and operations.
• Ensure projects are completed efficiently, profitably, and to a high standard.
• Build relationships within the local construction, roofing, and home-services community.
• Develop relationships with homeowners, builders, property managers, contractors, and other strategic partners.
• Maintain a strong customer experience and reputation in the market.
• Implement and enforce company systems, processes, and technology.
• Work directly with senior leadership as the market grows.

Benefits

• Benefits package including medical, dental, and vision (noted as needing confirmation before posting).
• Performance bonus opportunity of up to 100% of base salary.
• Significant earning potential tied directly to the revenue and profitability of the market.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed