General Manager – New Market Expansion

People MVR•Boise, ID

2d•$140,000 - $180,000

About The Position

People MVR is recruiting an experienced General Manager for a growing national roofing organization expanding into a new market. The General Manager will establish and build the local operation, develop the market, create the team and culture, and own the branch’s financial and operational performance. The role offers significant responsibility and autonomy, with direct visibility to senior leadership and earning potential tied to the market’s revenue and profitability. The General Manager will own the P&L, including revenue, profitability, job costs, margins, and expenses; hire and develop leaders across sales, production, and operations; establish KPIs and accountability; and oversee coordination among sales, production, and operations. The role also involves ensuring projects are completed efficiently, profitably, and to a high standard; building local relationships and a strong customer reputation; and implementing company systems, processes, and technology. Compensation is a base salary of $140,000–$180,000, depending on experience, with a performance bonus opportunity of up to 100% of base salary. The posting also describes a benefits package including medical, dental, and vision, subject to confirmation before posting.

Requirements

Proven leadership experience in roofing, construction, or home services.
Experience managing a team, location, division, or P&L.
Demonstrated success driving revenue and profitability.
Experience leading both sales and operational or production teams.
Proven ability to recruit, hire, develop, and hold people accountable.
Strong financial and business acumen.
High level of ownership and accountability.
Strong communication and leadership skills.
Customer-focused mindset and commitment to quality.
Ability to operate effectively in a fast-paced, growth-oriented environment.

Nice To Haves

Experience launching or scaling a new branch, territory, or market.
Roofing industry experience.
Experience in residential and/or commercial roofing.
Familiarity with ServiceTitan or a similar CRM/field-service platform.
Established relationships within the local construction or home-services community.
Experience building a team in a high-growth environment.
Ability to qualify for or hold the contractor's license required in the state.

Responsibilities

Launch and build a new market from the ground up.
Own the local operation, culture, and overall performance.
Manage the P&L, including revenue, profitability, job costs, margins, and expenses.
Build and lead a high-performing local team.
Hire and develop key leadership positions across sales, production, and operations, including a Head of Sales and Head of Production.
Establish performance expectations, KPIs, and accountability across the branch.
Drive profitable revenue growth and market expansion.
Oversee the relationship between sales, production, and operations.
Ensure projects are completed efficiently, profitably, and to a high standard.
Build relationships within the local construction, roofing, and home-services community.
Develop relationships with homeowners, builders, property managers, contractors, and other strategic partners.
Maintain a strong customer experience and reputation in the market.
Implement and enforce company systems, processes, and technology.
Work directly with senior leadership as the market grows.