General Manager – New Market Expansion

People MVR • Salt Lake City, UT

2d • $140,000 - $180,000

About The Position

People MVR is recruiting an experienced General Manager for a growing national roofing organization expanding into a new market. The General Manager will establish the local operation, build and lead the team, develop the market, and own the branch’s financial and operational performance. The role offers significant responsibility and autonomy, with an opportunity to build the operation and culture within an established organization.

The General Manager will own the P&L, including revenue, profitability, job costs, margins, and expenses; recruit and develop leaders across sales, production, and operations; set performance expectations and accountability; and drive profitable growth and market expansion. The role also oversees coordination among sales, production, and operations, project quality and efficiency, local business relationships, customer experience, and implementation of company systems, processes, and technology. The General Manager will work directly with senior leadership as the market grows.

Compensation is a base salary of $140,000–$180,000, depending on experience, plus a performance bonus opportunity of up to 100% of base salary. The posting also mentions a benefits package including medical, dental, and vision, with the note to confirm before posting.

Requirements

• Proven leadership experience in roofing, construction, or home services.
• Experience managing a team, location, division, or P&L.
• Demonstrated success driving revenue and profitability.
• Experience leading both sales and operational or production teams.
• Proven ability to recruit, hire, develop, and hold people accountable.
• Strong financial and business acumen.
• High level of ownership and accountability.
• Strong communication and leadership skills.
• Customer-focused mindset with a commitment to quality.
• Ability to operate effectively in a fast-paced, growth-oriented environment.

Nice To Haves

• Experience launching or scaling a new branch, territory, or market.
• Roofing industry experience.
• Experience in residential and/or commercial roofing.
• Familiarity with ServiceTitan or a similar CRM/field-service platform.
• Established relationships within the local construction or home-services community.
• Experience building a team in a high-growth environment.
• Ability to qualify for or hold the contractor's license required in [STATE].

Responsibilities

• Establish and launch the local operation in a new market.
• Build and lead the local team and take ownership of the operation, culture, and overall performance.
• Own the branch P&L, including revenue, profitability, job costs, margins, and expenses.
• Hire and develop key leadership positions across sales, production, and operations, including a Head of Sales and Head of Production.
• Establish performance expectations, KPIs, and accountability across the branch.
• Drive profitable revenue growth and market expansion.
• Oversee the relationship between sales, production, and operations.
• Ensure projects are completed efficiently, profitably, and to a high standard.
• Build relationships within the local construction, roofing, and home-services community.
• Develop relationships with homeowners, builders, property managers, contractors, and other strategic partners.
• Maintain a strong customer experience and reputation in the market.
• Implement and enforce company systems, processes, and technology.
• Work directly with senior leadership as the market grows.

Benefits

• Benefits package including medical, dental, and vision (noted as requiring confirmation before posting).
• Performance bonus opportunity of up to 100% of base salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed