General Manager

JETSET Pilates•San Francisco, CA

About The Position

JETSET Pilates is hiring a Founding General Manager to help launch a new studio and lead its ongoing operations. Working closely with ownership, the General Manager will recruit and develop the studio team, build community excitement, establish operational processes, and lead a successful opening. After launch, the role transitions to day-to-day studio leadership, with continued responsibility for membership growth, team development, and client experience. General Managers are expected to complete the JETSET Instructor Training Academy Program, teach an average of 6–8 classes per week, and maintain an active in-studio presence during at least 25 class times per week. The role requires travel for a five-day instructor training and flexible availability, including mornings, evenings, weekends, and holidays as business needs require.

Requirements

At least 3 years of operations or general management experience.
Proven track record of building and leading high-performing teams.
Demonstrated self-starter with an entrepreneurial spirit, initiative, and proactive problem-solving skills.
Strong sales instincts and experience driving revenue targets and coaching others to do the same.
Strong analytical skills, including building reports, interpreting data, and making metric-backed decisions.
Exceptional organizational skills and ability to manage competing priorities while maintaining momentum and attention to detail.
Outstanding communication skills and ability to connect with people and make clients and team members feel seen and valued.
Ability to commit to travel for a five-day Instructor training at a Regional Training & Support Center.
Ability to stand and move throughout the studio for extended periods.
Ability to lift up to 30 pounds.
Flexible availability, including mornings, evenings, weekends, and holidays as business needs require.
Ability to complete the JETSET Instructor Training Academy Program and teach an average of 6–8 classes per week.

Nice To Haves

Experience in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
Experience leading teams across multiple locations or in a pre-opening context.
Hands-on experience in fitness instruction or coaching.
Passion for community building and understanding of the local wellness, fitness, and hospitality community.

Responsibilities

Execute local grassroots marketing initiatives before opening.
Build relationships with local businesses, influencers, and community partners, and generate awareness and excitement leading up to launch.
Build and manage a pipeline of prospective founding members.
Support local social media initiatives that drive awareness and membership growth.
Coordinate community events and pre-sale activations.
Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team before opening.
Lead onboarding and operational training initiatives.
Foster a culture of accountability, collaboration, and hospitality.
Conduct regular coaching conversations and performance check-ins.
Partner with ownership on launch readiness.
Establish operational processes and studio workflows, and build schedules, staffing plans, and operational standards.
Ensure opening day is executed successfully.
Coordinate vendor readiness, equipment setup, and operational logistics for the studio launch.
Drive founding membership sales and execute pre-sale and launch campaigns.
Coach the team on consultative sales techniques.
Monitor pre-sale conversion metrics, founding membership goals, and launch-readiness KPIs.
Provide ownership with regular updates on launch readiness and business performance.
Identify opportunities to improve systems and processes.
Support future studio openings as the brand grows.
Teach an average of 6–8 classes per week and maintain an active in-studio presence during a minimum of 25 class times per week.
Complete the JETSET Instructor Training Academy Program.