General Manager

VASA Fitness•Tulsa, OK

About The Position

The General Manager leads the overall operations and business performance of a VASA Fitness club. The role manages and develops department leaders and their teams, sets expectations for sales execution and member service, and builds a high-energy culture grounded in accountability and VASA’s core values. The GM oversees up to 70 employees, including six department leaders, and is responsible for membership growth, personal training, club experience, revenue targets, labor, and operational results. This position is for a new club opening. Training begins in December and takes place at an established club in another market before the GM returns to help launch the new location. Total annual compensation is described as $64,000–$75,000 plus bonus potential; compensation details also identify a $64,000–$75,000 base salary, commission eligibility, a $1,000 monthly bonus opportunity based on club performance, and up to an additional $200 monthly for exceeding key performance targets.

Requirements

At least 4 years of leadership experience in fitness, retail, hospitality, or a multi-department service environment.
Proven ability to drive revenue, manage labor, and lead overall business performance.
Experience coaching teams to execute sales strategies and achieve results in membership enrollment, personal training, and service upgrades.
A track record of developing leaders and building engaged teams.
Strong communication, problem-solving, and organizational skills.
Ability to inspire accountability and build a positive, high-energy culture.
Proficiency with Microsoft Office Suite.
Belief in VASA’s mission to help people get healthy, feel strong, and be their best.

Nice To Haves

Bachelor’s degree in Business, Management, or a related field.

Responsibilities

Lead club operations and own overall business performance.
Manage, coach, and develop six department leaders and oversee a workforce of up to 70 employees.
Set the standard for sales execution through consistent coaching and presence on the club floor.
Coach teams to convert membership conversations and grow personal training and service-upgrade sales.
Achieve monthly membership, personal training, and STUDIO revenue targets while managing labor and operational costs.
Hold department leaders accountable for sales goals and conversion metrics across revenue streams.
Maintain a clean, safe, and well-run facility.
Build an accountable, high-energy, high-performing club culture rooted in VASA’s core values.
Develop future leaders and build an internal leadership bench.
Complete training at an established club in another market before helping launch the new location.

Benefits

Two complimentary gym memberships, one for the employee and one to share.
Discounted personal training sessions.
Eligibility to participate in 401(k) options.
Employee Assistance Program, including therapy, financial advising, and legal advice.
Flexible Vacation Plan for salaried employees.
Paid holidays for salaried employees.
Paid parental leave for salaried employees.
Health, dental, and vision benefits for salaried employees.
Career-growth opportunities within a rapidly expanding company.
Commission eligibility and performance-based bonus opportunities.