General Manager, Golf

Five Iron Golf NYC LLC • New York, NY

19d • Onsite

About The Position

Five Iron Golf is seeking a General Manager of Performance to oversee and manage all golf operations at a location. This guest-focused leader is responsible for every guest’s golf journey, building personal relationships with guests, demonstrating proficiency with golf simulators and related equipment, and driving revenue from golf offerings such as memberships, game improvement, and leagues. The role reports directly to the National Director of Golf.

The General Manager leads golf staff and operations, manages golf-specific and retail financial performance, supports lesson and fitting revenue goals, and maintains service and equipment standards. The role also builds the membership community, provides excellent account service, promotes products and services, and supports food and beverage service while following health, safety, and alcohol-service requirements.

Requirements

• Passion for the game of golf.
• Strong leadership ability and willingness to lead by example.
• Exemplary communication, time-management, and organization skills.
• Social and interpersonal skills to cultivate meaningful relationships with guests.
• Familiarity with swing-analysis and launch-monitor technology.
• Upbeat energy, enthusiasm, and a positive attitude.
• Ability to resolve issues quickly and manage customer expectations.
• Ability to work in a fast-paced environment.
• Availability to be present in the space at high-value times.
• Ability to stand, walk, and bend for long periods and maneuver up and down stairs.

Nice To Haves

• 5+ years of hospitality, hotel, golf course or club, or sports management experience (preferred).

Responsibilities

• Hire, manage, and train morning and afternoon golf staff, including the Assistant General Manager of Performance.
• Manage the location’s P&L for golf-specific and retail offerings and achieve quarterly revenue targets.
• Coordinate with the Director of Instruction to manage golf coach availability and performance in support of lesson and fitting revenue goals.
• Set and manage above-and-beyond service standards for golf staff.
• Evaluate golf staff performance to ensure day-to-day business needs are met.
• Build community relationships, foster customer loyalty, and encourage repeat business through proactive engagement.
• Check in with guests throughout their bookings, address concerns promptly, and ensure their enjoyment.
• Use golf simulator technology proficiently and follow quality-control processes to maintain simulators.
• Keep the bag storage room and golf equipment, including demo clubs, organized and maintain up-to-date inventory.
• Maintain comprehensive knowledge of products and services, including technology, lessons, leagues, memberships, promotions, and food and beverage offerings; use this knowledge to sell and cross-sell.
• Build the membership community through events and outings, and engage in local reciprocity efforts with state and regional golf associations and courses.
• Communicate golf-specific needs clearly and effectively to the National Director of Golf, General Manager, Social, and corporate representatives.
• Provide account services throughout the membership process, from onboarding through termination.
• Maintain current knowledge of food and beverage offerings and deliver premium food and beverage service when needed.
• Follow food-handling, alcohol-service, cleanliness, health, and safety regulations.
• Verify guests’ legal drinking age.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long- and short-term disability insurance
• Accident and critical illness insurance
• 401(k)
• Free meals while working
• Bonus eligibility, with incentive-based compensation tied to membership retention and performance-related revenue

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed