Frontline Marketing Manager

Zillow

1d • $107,200 - $180,200 • Remote

About The Position

The Frontline Marketing Manager is a strategic driver of revenue-generating business initiatives for Zillow Rentals. The role owns the development and launch of high-quality, value-based sales enablement resources that help frontline sellers communicate Zillow’s value clearly and credibly to rental business partners. The manager turns partner results and data into compelling stories and equips sellers with the messaging, preparation, and materials needed to move conversations toward closed deals.

Working with Sales Leadership, Operations, Product, Marketing, and other teams, this role develops sales toolkits and programs, activates the sales floor on high-value initiatives, and builds relationships with senior stakeholders to drive adoption. The manager plans and executes sales go-to-market programs, creates strategic sales communications, and measures the impact of rollouts. Research and feedback from buyers and sellers inform messaging, content, and decisions about where to improve or invest.

Requirements

• At least 6 years of experience in B2B Marketing, Product Marketing, Content Marketing, Strategy, or Consulting.
• At least 4 years of Sales Enablement experience or highly related B2B revenue-driving experience.
• Proven success partnering with senior Sales stakeholders and creating stories that sales teams use to drive revenue.
• Hands-on experience across the full B2B storytelling cycle: research, copywriting, content production, go-to-market launch, and impact measurement.
• Experience developing customer or partner proof points, such as case studies and success stories grounded in interviews and data.
• Experience in B2B SaaS, proptech, or a comparable sales-led technology environment.
• A portfolio of work samples, sanitized as needed, demonstrating value-based, data-backed storytelling for a sales audience across multiple formats and showing how stories connect across initiatives.
• Proficiency with generative AI tools such as Claude, ChatGPT, or Gemini for content creation, research, and analysis, with concrete examples of use and sound judgment concerning accuracy, confidentiality, and brand voice.
• High skill working with G-Suite, including Google Docs, Google Sheets, and Google Slides.

Nice To Haves

• Product Marketing experience, such as positioning and messaging.
• Experience building a message framework or story library, such as a message house or narrative architecture, used across multiple campaigns.
• Familiarity with the Challenger Sale methodology (Teach, Tailor, Take Control) and experience building enablement content for a challenger-style selling approach.
• Expertise with sales technology stacks such as Salesforce, Highspot, Gong, and Outreach or Salesloft.
• Experience with real estate and property management.

Responsibilities

• Own the end-to-end creation of sales enablement deliverables, including playbooks, presentation decks, and sales emails, from research and copywriting through production and launch.
• Develop data-backed, value-based messaging and narratives for partner interactions, maintaining a high creative and strategic standard.
• Generate and develop ideas for sales aids, programs, and campaigns that sellers can use.
• Identify and develop partner success stories, proof points, and results using interviews, research, and data, and produce them in formats for field use or direct-to-market distribution.
• Apply shared narratives across initiatives so launches reinforce a consistent value story.
• Lead strategy and execution for activating the sales floor on high-value, cross-functional initiatives.
• Partner with Sales Leadership, Operations, Product, Marketing, and other teams to develop sales-effectiveness strategies and revenue-driving programs.
• Build trusted relationships with senior Sales leaders and secure buy-in to support adoption of sales enablement work.
• Create comprehensive sales go-to-market plans and run them as programs with clear goals and measures of seller adoption.
• Act as a cross-functional liaison between frontline teams and broader marketing teams.
• Design strategic sales communications and bring analytical rigor to measurement and intelligence programs to evaluate rollout impact.
• Research what resonates with B2B buyers and use findings to inform sales messaging and toolkits.
• Aggregate Sales team feedback to identify knowledge and skills gaps, content or messaging shortcomings, and opportunities for improvement.

Benefits

• Equity awards, with amounts based on factors such as experience, performance, and location.
• Flexible work location through the company’s Cloud HQ distributed-work approach for most employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed