Fractional Marketing Manager

American Stage Company • St. Petersburg, FL

16d

About The Position

American Stage seeks a hands-on Marketing Manager and Strategist for a four-month fractional engagement during a period of organizational transition. The consultant will help strengthen marketing systems, increase audience engagement, and support ticket sales for three MainStage productions and the American Stage in the Park production. The role works closely with the Interim Artistic Director, fractional digital marketing and graphic design manager, development director, and Board leadership to develop and execute practical, responsive, results-oriented marketing strategies. The anticipated fractional schedule will be determined based on organizational needs. A contract extension is possible.

Requirements

• Demonstrated experience in arts, theatre, events, or nonprofit marketing.
• Strong understanding of audience development and ticket-selling strategies.
• Ability to create compelling campaign messaging and execute marketing tactics directly.
• Experience working collaboratively with small teams and limited resources.
• Strong analytical, organizational, and communication skills.
• Practical, adaptable, and comfortable working in a changing environment.

Responsibilities

• Assess current marketing efforts, audience data, and campaign performance.
• Develop integrated marketing plans for upcoming productions and events.
• Support ticket sales, subscriptions, audience development, and patron retention.
• Provide hands-on guidance with campaign messaging, email marketing, social media, digital advertising, and media relations.
• Serve as the point person for media relations, including ad campaign oversight.
• Establish clear goals, timelines, benchmarks, and reporting practices.
• Strengthen coordination among marketing, box office, development, and artistic departments.
• Recommend efficient systems and workflows appropriate for a lean nonprofit organization.
• Track results and provide regular progress updates.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed