Fractional Marketing Lead (Consultant)

Adaptive Teams

10d • Remote

About The Position

A leading provider of Amazon growth services is seeking a Fractional Marketing Lead to bring its existing marketing channels together into a cohesive growth strategy. The company helps brands optimize advertising, improve product visibility, and develop e-commerce strategies that drive measurable results. The role works directly with the owner as a trusted partner on high-impact projects that accelerate client success. The position is fully remote in the Philippines/region and focuses on optimizing, connecting, and scaling an existing marketing foundation rather than starting from scratch.

Requirements

• Proven experience leading marketing strategy and driving measurable business growth.
• Strong understanding of multi-channel marketing, including paid acquisition, SEO, email, and social.
• Ability to connect channels into a unified customer journey and growth plan.
• Data-driven mindset and ability to identify opportunities and prioritize effectively.
• Strong strategic thinking and ability to guide execution.
• Excellent communication and stakeholder management skills.
• Confidence challenging assumptions, simplifying complexity, and focusing teams on results.

Responsibilities

• Define and own the overarching marketing strategy aligned with business growth goals.
• Connect paid ads, SEO, cold email, social, and other channels into a cohesive plan.
• Identify gaps, opportunities, and underperforming channels across the marketing mix.
• Prioritize initiatives based on impact, data, and available resources.
• Align messaging, positioning, and campaigns across channels for a consistent brand experience.
• Establish clear KPIs and reporting to measure performance and identify changes needed.
• Collaborate with existing teams and specialists to turn strategy into execution.

Benefits

• Fractional consulting engagement with meaningful strategic influence.
• Opportunity to optimize, connect, and scale an existing marketing foundation.
• Opportunity to shape the direction of a growing business.
• Room to bring fresh thinking, challenge the status quo, and make a measurable impact.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed