Marketing Consultant

2060 Digital•Alexandria, MN

About The Position

The Marketing Consultant is responsible for developing and closing advertising business, meeting monthly, quarterly, and annual budgets across spot, digital, and new direct business, and providing exceptional service to direct and agency accounts. The role involves prospecting, preparing and delivering sales presentations, analyzing customer needs, developing promotional solutions with other departments, and maintaining regular in-person contact with active accounts. The position also handles account credit approval and collections, completes sales documentation and reports by established deadlines, and uses sales software. The consultant participates in meetings and training, stays informed about rates, promotions, inventory, personnel, and advertising-industry trends, and may attend client events after business hours or on weekends. Reliable attendance, collaboration, and completion of other duties as requested are expected.

Requirements

Previous sales, advertising, digital sales, or media experience is preferred.
Knowledge of broadcasting and digital terminology and methodology, or the ability to learn them, is preferred.
Ability to understand the features and benefits of advertising and competitive media.
Familiarity with Microsoft Word for Windows; sales software knowledge is helpful.
Excellent written and oral English-language communication skills.
Experience developing presentations for direct-business selling and ability to present and communicate effectively.
Ability to respond appropriately to questions and think on one’s feet.
Ability to establish and maintain customer relationships and communicate professionally with a wide range of personalities.
High initiative and ability to work independently.
Reliable transportation, a valid driver’s license, and a safe driving history as determined by the Company; driving record will be checked.
Effective negotiation and closing techniques.
Strong analytical skills, good judgment, and a positive, can-do attitude.
Ability to read, hear, and speak clearly and follow oral and written directions.
Ability to think critically, analytically, creatively, and logically, and to communicate information clearly and concisely.
Ability to work evenings and weekends.
Manual dexterity and fine motor skills to use computer keys and general office equipment, including a telephone and copier.
Ability to sit and/or stand for extended periods.

Nice To Haves

Previous sales, advertising, digital sales, or media experience.
Knowledge of broadcasting and digital terminology and methodology.
Sales software knowledge.

Responsibilities

Meet and exceed monthly, quarterly, and annual budgets for spot, digital, and new direct business.
Prospect new businesses weekly.
Prepare and deliver sales presentations to decision makers, including customer needs analysis, research, supporting documentation, and creative business solutions.
Follow up on and close pending business in a timely manner, and update the General Manager weekly on its progress.
Work with other departments to create effective promotional sales solutions for clients.
Present to agency personnel and sell or pre-sell the station’s audience attributes.
Provide exceptional customer service to direct and agency accounts.
Regularly contact each active account through in-person meetings and presentation of relevant sales information.
Obtain credit approval for new accounts and help ensure accounts are paid promptly, including assisting with collection of past-due accounts.
Use sales software proficiently.
Attend client-related special events, such as remotes and broadcasts, which may take place after business hours and on weekends.
Complete written business requirements by established deadlines, including forecast reports, pending-business updates, written orders, and advertising copy.
Attend and participate in weekly sales staff meetings, individual manager meetings, other required meetings, and training.
Maintain a thorough understanding of rates, promotions, inventory, and personnel, and stay current on trends in digital and broadcast advertising.
Maintain regular, reliable attendance and work cooperatively with coworkers, customers, vendors, and the general public.
Complete other duties as requested and needed.