Marketing Consultant

2060 Digital•Baxter, MN

About The Position

The Marketing Consultant is responsible for developing and closing advertising business across spot, digital, and new direct business while meeting monthly, quarterly, and annual budgets. The role involves prospecting, preparing and delivering sales presentations, developing promotional solutions with other departments, and providing customer service to direct and agency accounts. It also includes account credit and collections follow-up, completing sales documentation and reports, attending client events and meetings, and maintaining current knowledge of broadcast and digital advertising.

Requirements

Ability to understand the features and benefits of advertising and competitive media.
Familiarity with Microsoft Word for Windows.
Excellent written and oral English-language communication skills.
Experience developing presentations for direct-business selling and the ability to present and communicate effectively.
Ability to respond appropriately to questions and think on one's feet.
Ability to establish and maintain customer relationships and communicate professionally with a wide range of personalities.
High initiative and ability to work independently.
Reliable transportation, a valid driver's license, and a safe driving history as determined by the Company; driving record will be checked.
Effective negotiation and closing techniques.
Strong analytical skills, good judgment, and a positive, can-do attitude.
Ability to read, hear, and speak clearly and follow oral and written directions.
Ability to think critically, analytically, creatively, and logically, and articulate information clearly and concisely.
Ability to work evenings and weekends.
Manual dexterity and fine motor skills to use computer keys and general office equipment, including a telephone and copier.
Ability to sit and/or stand for extended periods.

Nice To Haves

Previous sales, advertising, digital sales, or media experience.
Knowledge of or familiarity with broadcasting and digital terminology and methodology, or ability to learn them.
Sales software knowledge.

Responsibilities

Meet and exceed monthly, quarterly, and annual budgets for spot, digital, and new direct business.
Prospect new businesses weekly.
Prepare and deliver sales presentations to decision makers, including customer needs analyses, research, supporting documentation, and creative business solutions.
Follow up on and close pending business in a timely manner, and update the Manager weekly on its progress.
Work with other departments to create effective promotional sales solutions for clients.
Present to agency personnel, including selling and pre-selling station audience attributes.
Provide exceptional customer service to direct and agency accounts.
Regularly contact each active account through in-person meetings and present pertinent sales information.
Obtain credit approval for new accounts and ensure accounts are paid promptly; follow up and assist with collection of past-due accounts.
Use sales software proficiently.
Attend client-related special events, including remotes and broadcasts, which may take place after business hours and on weekends.
Complete written business requirements by established deadlines, including forecast reports, pending business updates, written orders, and advertising copy.
Attend and participate in weekly sales staff meetings, individual meetings with the Manager, and other meetings and training as required by management.
Maintain a thorough understanding of rates, promotions, inventory, and personnel, and stay current on digital and broadcast advertising trends.
Maintain regular, reliable attendance.
Work cooperatively with others and build working relationships with coworkers, customers, vendors, and the general public.
Perform other duties as requested and needed.