Marketing Functional Consultant

Capgemini • New York, NY

4d • $75,716 - $132,762

About The Position

The Marketing Functional Consultant gathers, analyzes, and translates business needs into Salesforce Marketing Cloud (SFMC) functional requirements and solution specifications. The role collaborates with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes, and works with architects, developers, and QA teams to support accurate implementation. The consultant facilitates discovery sessions and solution reviews; creates and maintains user stories, business requirements documents, functional specifications, and acceptance criteria; and documents processes, workflows, data requirements, and system interactions.

The position supports user acceptance testing by preparing scenarios, coordinating testing, and validating outcomes. It also drives user training, change management, and adoption, identifies opportunities to improve marketing operations, and provides deployment, hypercare, and post-implementation support. Delivered solutions should align with business objectives, customer experience goals, and platform capabilities.

The role requires 3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant, including work on Salesforce Marketing Cloud implementations and enhancements. Exposure to digital marketing, customer engagement platforms, and marketing automation is preferred. The posted base compensation range is 75,716–132,762; additional variable incentives, bonuses, or commissions may be available depending on the position and applicable laws. Capgemini describes its benefits package for regular, full-time employees as including paid time off, holidays, personal days, sick leave, medical, dental and vision coverage (or provincial healthcare coordination in Canada), retirement savings plans, life and disability insurance, employee assistance programs, and other benefits subject to local policy and eligibility.

Requirements

• 3+ to 7+ years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.
• Experience working on Salesforce Marketing Cloud implementations and enhancements.
• Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
• Experience in requirements gathering, business process mapping, and stakeholder management.
• Ability to translate business needs into functional and technical requirements.
• Experience creating user stories, acceptance criteria, process flows, and functional documentation.
• Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
• Strong communication, presentation, and workshop facilitation skills.
• Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.

Nice To Haves

• Exposure to digital marketing, customer engagement platforms, and marketing automation solutions.
• Salesforce Marketing Cloud Email Specialist certification.
• Salesforce Marketing Cloud Administrator certification.
• Salesforce Business Analyst certification.
• Agile/Scrum certification (preferred).

Responsibilities

• Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
• Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
• Create and manage user stories, business requirements documents, functional specifications, and acceptance criteria.
• Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
• Work with architects, developers, and QA teams to ensure requirements are implemented accurately.
• Support User Acceptance Testing by preparing test scenarios, coordinating testing activities, and validating business outcomes.
• Drive user training, change management, and adoption initiatives for SFMC solutions.
• Document business processes, workflows, data requirements, and system interactions.
• Identify process-improvement opportunities and recommend optimized marketing operations.
• Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.
• Provide support during deployment, hypercare, and post-implementation phases.

Benefits

• Paid time off, including vacation of 12–25 days depending on employee grade, company-paid holidays, personal days, and sick leave, subject to policy.
• Medical, dental, and vision coverage, or provincial healthcare coordination in Canada.
• Retirement savings plans, such as a 401(k) in the U.S. or RRSP in Canada.
• Life and disability insurance.
• Employee assistance programs.
• Other benefits as provided by local policy and eligibility.
• The role may be eligible for variable incentives, bonuses, or commissions, depending on the position and applicable laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed