Marketing Consultant

Hubbard Broadcasting•Alexandria, MN

About The Position

The Marketing Consultant develops advertising business and sales solutions for clients across broadcast, digital, and other direct-business channels. The role involves prospecting, preparing and delivering client and agency presentations, analyzing customer needs, closing business, and providing ongoing account service. The consultant works with internal departments and sales leadership, manages account and sales documentation, and stays informed about advertising industry trends, rates, promotions, inventory, and station audience attributes. The position also involves attending client-related events, which may take place after business hours or on weekends.

Requirements

Excellent written and oral English-language communication skills.
Ability to develop and deliver presentations for direct-business selling and communicate effectively.
Ability to respond appropriately to questions and think on one's feet.
Ability to establish and maintain customer relationships and communicate professionally with a wide range of personalities.
High initiative and ability to work independently.
Reliable transportation, a valid driver's license, and a safe driving history as determined by the Company; driving record will be checked.
Demonstrated ability to negotiate and close business.
Strong analytical skills, good judgment, and a positive, can-do attitude.
Ability to think critically, analytically, creatively, and logically, and to articulate information clearly and concisely.
Ability to read, hear, and speak clearly and follow oral and written directions.
Ability to work evenings and weekends.
Manual dexterity and fine motor skills to use computer keys and general office equipment, including a telephone and copier.
Ability to sit and/or stand for extended periods.

Nice To Haves

Previous sales, advertising, digital sales, or media experience is preferred.
Knowledge of and familiarity with broadcasting and digital terminology and methodology, or the ability to learn them, is preferred.
Familiarity with Microsoft Word for Windows; sales software knowledge is helpful.
Ability to understand the features and benefits of advertising and competitive media.

Responsibilities

Meet and exceed monthly, quarterly, and annual budgets for spot, digital, and new direct business.
Prospect new businesses weekly.
Prepare and deliver sales presentations to decision makers, including customer needs analysis, research, supporting documentation, and creative business solutions.
Follow up on and close pending business in a timely manner, and update the General Manager weekly on its progress.
Work with other departments to create promotional sales solutions for clients.
Present to agency personnel and sell or pre-sell the station’s audience attributes.
Provide customer service to direct and agency accounts, and regularly meet in person with each active account to present relevant sales information.
Obtain credit approval for new accounts, help ensure accounts are paid on time, and assist with collecting past-due accounts.
Use sales software proficiently.
Attend client-related special events, such as remotes and broadcasts, including events after business hours and on weekends.
Complete written business requirements by established deadlines, including forecast reports, pending-business updates, written orders, and advertising copy.
Attend and participate in weekly sales staff meetings, individual meetings with the manager, and other meetings and training as required by management.
Maintain a thorough understanding of rates, promotions, inventory, and personnel, and stay current with digital and broadcast advertising trends.
Maintain regular, reliable attendance; work cooperatively with others; and build working relationships with coworkers, customers, vendors, and the public.
Perform other duties as requested and needed.