Fitness Manager

24 Hour Fitness USA • San Jose, CA

1d

About The Position

The Fitness Manager (FM) is responsible for growing fitness revenue and achieving the club’s fitness revenue and profit budgets. The FM leads by example through personal sales of fitness products and develops club team members to communicate the value of fitness programs and services to guests and members. The FM also hires and develops coaches to gain, train, and retain personal training and group training clients. By ensuring clients are actively training and that client-management processes are current, the FM supports high-quality fitness offerings and exceptional client experiences and results.

The role includes revenue generation and sales, staffing and coach development, fitness business management, and, where needed, limited personal training or group instruction. The FM may provide personal training sessions or teach group classes for no more than 5% of weekly hours worked. The position may also serve as manager on duty to help resolve member concerns. Travel is required 10% of the time for training and meetings.

Requirements

• High school diploma or GED required.
• One or more listed national personal training certifications required, including an eligible certification from ACSM, ACE, The Cooper Institute, IFPA, NASM, NCSF, NESTA, NFPT, or NSCA.
• Current CPR and AED certifications from an approved organization, including a live component.
• Strong background in sales, revenue generation, and team leadership.
• Strong understanding of human movement, exercise science, and fitness programming.
• Excellent interpersonal and communication skills.
• Desire and passion to help people accomplish fitness goals and live healthier, happier lives.
• Ability to provide consistent constructive feedback and coaching to team members.
• Ability to foster a culture of growth and accountability within the club.
• Ability to collaborate and communicate with a broad range of team members and departments.
• Ability to lift 50 pounds and perform duties involving lifting weights, squatting, bending, reaching, spotting, jumping, kicking, and prolonged standing and walking.
• Availability to travel 10% of the time to attend training and meetings.

Nice To Haves

• Bachelor’s degree preferred.
• Group Fitness certification preferred, such as AFAA, ISSA, Les Mills, or Zumba.

Responsibilities

• Grow fitness revenue and achieve fitness revenue and profit budgets for the club.
• Personally sell personal and group training packages and lead team sales of fitness offerings to meet club sales and revenue goals.
• Conduct guest tours and Custom Coaching Sessions to meet attachment and enrollment standards.
• Meet fitness client-retention standards and fitness revenue and sales targets.
• Work with the General Manager and SSM to train and develop team members in presenting fitness programs and tours.
• Train personal trainers to prospect, conduct Custom Coaching Sessions, and acquire clients.
• Manage the sales funnel for potential and past clients through email, phone calls, and in-club engagement.
• Schedule, create, and run marketing activities inside and outside the club to engage members and find prospective clients.
• Recruit, interview, and hire personal trainers and small group trainers to meet club staffing needs and service clients.
• Train and onboard new fitness coaches according to company guidelines, and ensure they meet session ramp milestones and productivity standards.
• Develop trainers and help them pass CCS evaluations; conduct session-quality reviews and provide feedback.
• Host monthly trainer meetings and use tools such as Club Connect to support ongoing coach development.
• Train sales staff on fitness offerings and the benefits of working with a coach through the four pillars of fitness.
• Ensure new clients meet activation, completion, and resign standards; assign and activate clients with appropriate trainers.
• Audit active client lists to confirm clients are using session inventory and participating in their fitness programs.
• Conduct weekly one-on-ones and monthly Trainer Business Plans with personal trainers to monitor sessions, sales, revenue, resigns, and productivity.
• Review trainer schedules, session availability, and productive non-session activities.
• Audit time and labor management.
• Audit client folders, including measurement logs, workout logs, and Personal Workout Planners, and provide feedback to support service expectations.
• Provide personal training sessions or teach group training classes when business needs require, not exceeding 5% of weekly hours worked.
• Manage Group Training schedules and ensure company standards for scheduling, participation, and class quality are met.
• Ensure sessions are properly consumed and manage session escalations.
• Oversee payment processing and refund management.
• Serve as manager on duty at times and support resolution of member concerns.
• Complete other duties as assigned.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups and opportunities to participate in community events in person and virtually.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED