Fitness Manager

24 Hour Fitness USA•Milpitas, CA

About The Position

The Fitness Manager (FM) is responsible for growing fitness revenue and achieving the club’s fitness revenue and profit budgets. The FM leads by example through personal sales of fitness products and develops club team members to communicate the value of fitness programs and services to guests and members. The FM hires and develops coaches to gain, train, and retain personal training and group training clients. By ensuring clients are actively training and that client-management processes are current, the FM helps maintain the quality of fitness offerings and deliver exceptional client experiences and results. The FM may personally conduct personal training sessions or teach group training classes when there is a business need, up to 5% of weekly hours worked. The role may also act as manager on duty to help resolve member concerns and includes other duties as assigned. Travel is required 10% of the time to attend training and meetings.

Requirements

  • High school diploma or GED required.
  • One or more current national personal-training certifications from the listed approved organizations and programs, including ACSM, ACE, The Cooper Institute, IFPA, NASM, NCSF, NESTA, NFPT, or NSCA certifications.
  • Current CPR and AED certifications from an approved organization with a live component.
  • Strong background in sales, revenue generation, and team leadership.
  • Strong understanding of human movement, exercise science, and fitness programming.
  • Excellent interpersonal and communication skills.
  • Passion for helping people accomplish fitness goals and live healthier, happier lives.
  • Ability to provide consistent constructive feedback and coaching to team members.
  • Ability to foster a culture of growth and accountability within the club.
  • Ability to collaborate and communicate with a broad range of team members and departments.
  • Ability to lift 50 pounds and perform duties involving lifting weights, squatting, bending, reaching, spotting, jumping, kicking, prolonged standing, and walking.
  • Availability to travel 10% of the time for training and meetings.

Nice To Haves

  • Bachelor’s degree preferred.
  • Group Fitness certification preferred, such as AFAA, ISSA, Les Mills, or Zumba.

Responsibilities

  • Grow fitness revenue and meet or exceed fitness revenue and sales targets, personally and through club staff.
  • Sell personal and group training packages and lead team members in sales of fitness offerings.
  • Conduct guest tours and Custom Coaching Sessions to achieve attachment and enrollment standards.
  • Ensure client retention standards are met and manage potential and past clients through email, phone calls, and in-club engagement.
  • Work with the General Manager and SSM to train team members to present fitness programs and support the fitness team on guest tours.
  • Train personal trainers in prospecting, conducting Custom Coaching Sessions, and acquiring clients.
  • Schedule and run marketing activities inside and outside the club to engage members and find prospective clients.
  • Recruit, interview, and hire personal and small group trainers to meet club staffing needs and service clients.
  • Train and onboard fitness coaches, support their session ramp milestones and productivity standards, and help trainers pass CCS evaluations.
  • Review personal training sessions and provide feedback to support quality client experiences.
  • Develop coaches through monthly trainer meetings and tools such as Club Connect; train sales staff on fitness offerings and the benefits of coaching.
  • Ensure new clients meet activation, completion, and resign standards; assign clients appropriately to trainers and activate them.
  • Audit active client lists and session inventory to ensure clients are engaged with their fitness programs.
  • Conduct weekly one-on-ones and monthly Trainer Business Plans with personal trainers to review sessions, sales, revenue, resign, and productivity requirements.
  • Review trainer schedules, availability, sessions, and productive non-session activities.
  • Audit time and labor management and provide feedback on client folders, including measurement logs, workout logs, and Personal Workout Planners.
  • Manage group training schedules in accordance with company guidelines for scheduling, participation, and class quality.
  • Ensure sessions are properly consumed and manage session escalations.
  • Oversee payment processing and refund management.
  • Act as manager on duty when needed to support resolution of member concerns.
  • Perform personal training sessions or teach group training classes when there is a business need, not exceeding 5% of weekly hours worked.
  • Complete other duties as assigned.

Benefits

  • Paid time off.
  • Medical coverage.
  • Dental coverage.
  • 401(k) with match for qualifying positions.
  • Free gym membership.
  • Discounts on products and personal training.
  • Employee Resource Groups and opportunities to participate in community events in person and virtually.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service