Fitness Manager

24 Hour Fitness • San Francisco, CA

13d

About The Position

The Fitness Manager (FM) is responsible for growing fitness revenue and achieving fitness revenue and profit budgets at their club. The FM leads by example through personal sales of fitness products and develops club team members so they can communicate the value of fitness programs and services to guests and members. The role includes hiring and developing coaches to gain, train, and retain personal training and group training clients. The FM also ensures clients are actively training through updated client-management processes and that fitness offerings provide an exceptional client experience and results.

The position manages sales generation, trainer recruitment and development, and fitness business operations. The FM may deliver personal training sessions or teach group training classes when needed, up to 5% of weekly hours worked, and may serve as manager on duty to help resolve member concerns. Travel is required 10% of the time for training and meetings.

Requirements

• High school diploma or GED required.
• One or more recognized national personal training certifications, such as those listed from ACSM, ACE, The Cooper Institute, IFPA, NASM, NCSF, NESTA, NFPT, or NSCA.
• Current CPR and AED certification from an approved organization, including a live component.
• Strong background in sales, revenue generation, and team leadership.
• Strong understanding of human movement, exercise science, and fitness programming.
• Excellent interpersonal and communication skills.
• Passion for helping people accomplish fitness goals and live healthier, happier lives.
• Ability to provide consistent constructive feedback and coaching to team members.
• Ability to foster a culture of growth and accountability within the club.
• Ability to collaborate and communicate with a broad range of team members and departments.
• Ability to lift 50 pounds and perform physical duties including lifting weights, squatting, bending, reaching, spotting, jumping, kicking, and prolonged standing and walking.
• Availability to travel 10% of the time for training and meetings.

Nice To Haves

• Bachelor's degree preferred.
• Group Fitness certification preferred, such as AFAA, ISSA, Les Mills, or Zumba.

Responsibilities

• Grow fitness revenue by gaining, training, and retaining personal and group training clients, personally and through club staff.
• Sell personal and group training packages and lead team sales of fitness offerings to achieve club sales and revenue goals.
• Conduct guest tours and Custom Coaching Sessions to achieve attachment and enrollment standards.
• Ensure client retention standards and fitness revenue and sales targets are met or exceeded.
• Work with the General Manager and SSM to train and develop club team members in presenting fitness programs and conducting guest tours with the fitness team.
• Train personal trainers in prospecting, conducting Custom Coaching Sessions, and acquiring new clients.
• Manage potential and past-client sales funnels through email, phone calls, and in-club engagement.
• Schedule, create, and run marketing activities inside and outside the club to engage members and prospect for clients.
• Recruit, interview, and hire personal trainers and small group trainers to meet club needs and serve clients.
• Train and onboard fitness coaches according to company guidelines and protocols, and ensure coaches meet session ramp milestones and productivity standards.
• Develop trainers and prepare them to pass CCS evaluations.
• Review personal training session quality and provide feedback to support exceptional client experiences.
• Support ongoing coach development through monthly trainer meetings and tools such as Club Connect.
• Train sales staff on fitness offerings and the benefits of working with a coach through the four pillars of fitness.
• Ensure new clients meet activation, completion, and resign standards; assign clients to trainers and ensure activation.
• Audit active client lists and ensure clients use session inventory and remain engaged with their fitness programs.
• Conduct weekly one-on-ones and monthly Trainer Business Plans with personal trainers to review session, sales, revenue, resign, and productivity requirements.
• Review trainer schedules, update sessions and availability, and set productive non-session activities for fitness staff.
• Audit time and labor management.
• Audit client folders, including measurement logs, workout logs, and Personal Workout Planners, and provide feedback to ensure service expectations are met.
• Deliver personal training sessions or teach group training classes when needed, not exceeding 5% of weekly hours worked.
• Manage Group Training schedules and ensure company scheduling, participation, and class-quality guidelines are met.
• Ensure sessions are properly consumed and manage session escalations.
• Oversee payment processing and refund management.
• Act as manager on duty at times to support resolution of member concerns.
• Complete other duties as assigned.

Benefits

• Paid time off.
• Medical coverage.
• Dental coverage.
• 401(k) with match for qualifying positions.
• Free gym membership.
• Discounts on products and personal training.
• Employee Resource Groups and opportunities to participate in community events in person and virtually.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED