Fitness Director

Grove • Reidsville, NC

1d • Onsite

About The Position

The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department. The mission of this role is to drive Personal Training revenue growth, build and lead a team of high-performing coaches, deliver an elite client experience that drives retention, and execute Workout Anytime systems that produce consistent results. This is a sales and leadership position within a fast-growing, high-performance fitness brand focused on delivering results for its members and team. It is a results-driven organization built on accountability, leadership, and growth.

Requirements

• Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
• CPR/AED Certified
• 1+ year fitness, sales, or leadership experience preferred

Responsibilities

• Lead all PT sales and client conversions
• Drive Personal Training Experiences (PTEs) and Kickstart sessions
• Own monthly PT revenue performance
• Coach trainers on sales, objections, and closing
• Partner with GM to convert new members into PT clients
• Ensure all clients are onboarded and serviced properly
• Monitor attendance, engagement, and retention
• Resolve member concerns, delinquents, and cancellations
• Maintain a high-level client experience
• Lead, coach, and develop a team of 4–7 trainers
• Conduct daily check-ins, roleplay, and weekly performance reviews
• Run monthly team trainings (sales, anatomy, retention)
• Hold coaches accountable to performance standards
• Maintain accurate schedules, reporting, and systems
• Track production daily and submit required reports
• Ensure compliance with all company systems and standards
• Maintain cleanliness, professionalism, and brand standards

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Employee discounts
• Free uniforms
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed