Financial Analyst, GTM

Webflow

3d • $98,300 - $135,000 • Remote

About The Position

Webflow is hiring a Financial Analyst, GTM to provide go-to-market leaders with a trusted view of spend, bookings, and renewals, and to make planning faster and less manual as the company scales. The role owns GTM expense and headcount planning and forecasting, translates results into executive-ready commentary, and maintains reliable ARR and ATR metrics across Sales and Self-Serve models. It partners with Sales, Marketing, Customer Success, Finance, Accounting, Procurement, Revenue Operations, and Data to support decisions and automate recurring reporting.

This is a full-time, permanent role reporting to the Director of Corporate Finance. It is remote-first and open to candidates in the United States and in British Columbia or Ontario, Canada. The role is eligible for Webflow’s company-wide bonus program. Compensation varies by location: U.S. base pay is $112,000–$135,000 in Zone A, $105,000–$126,000 in Zone B, and $98,300–$118,000 in Zone C; Canadian base pay is CAD $123,000–$147,000.

Requirements

• Bachelor’s degree in Finance, Accounting, Economics, or a related field, or relevant experience.
• At least 3 years of experience in FP&A, corporate finance, investment banking, consulting, or public accounting.
• Strong proficiency in Excel or Google Sheets, including building models from raw data.
• Working understanding of SaaS metrics such as ARR, NRR, GRR, churn, and renewals, and ability to trace metrics to Salesforce and data warehouse source data.
• Ability to partner with Sales, Marketing, and Customer Success leaders and explain financial results in plain terms to non-finance audiences.
• Accounting fluency, including accruals and the monthly close.
• Proactive approach to AI and willingness to build and apply fluency in emerging technologies.

Nice To Haves

• Experience in SaaS or a subscription business.
• CPA and Big 4 background.
• Experience automating work with SQL, spreadsheet automation, or AI tools.

Responsibilities

• Own the GTM expense plan and forecast for headcount and non-headcount spending, and provide Sales, Marketing, and Customer Success leaders with executive-ready commentary on variances, risks, and investment tradeoffs.
• Manage GTM headcount planning and capacity, including hiring plans, staffing ratios, and attrition; flag deviations from targets before they affect the forecast.
• Improve Workday and Adaptive Planning workflows to reduce manual planning effort, remove manual tagging, and establish materiality thresholds for non-headcount forecast updates.
• Maintain a single source of truth for ARR and ATR across Sales and Self-Serve models; audit ARR in Salesforce and the data warehouse, document metric definitions, and resolve discrepancies with Revenue Operations, Data, and/or Accounting.
• Run monthly churn, renewal, and write-off reviews with GTM partners, preparing analysis, root-cause commentary, and forecast implications.
• Synthesize data from Salesforce, the data warehouse, Workday, and NetSuite into clear metrics, KPIs, and business narratives for GTM leadership decisions.
• Build working relationships across Finance, Accounting, Procurement, and GTM to drive alignment without formal authority.
• Automate recurring reporting using SQL, spreadsheets, and AI tools.

Benefits

• Equity in the form of RSUs for permanent employees.
• Medical, dental, and vision plans for full-time employees and their dependents; Webflow covers most premiums.
• 12 weeks of paid parental leave for all parents and 6+ additional weeks of paid leave for birthing parents.
• Inclusive support for family planning, menopause, and midlife transitions.
• Flexible vacation, paid holidays, and a sabbatical program.
• Mental health resources, therapy, and coaching.
• 401(k) with 100% employer match up to $6,000 per year in the U.S., plus global retirement savings support.
• Monthly localized stipends for work and wellness expenses.
• Annual WIN bonus program eligibility for full-time, permanent, non-commission employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level