Field Sales Representative- Madison, WI
About The Position
As an Away From Home (AFH) Field Sales Representative, you will drive Kraft Heinz’s market share and profitability within the Wisconsin West territory. The role involves owning the assigned business, selling solutions, influencing stakeholders, building relationships, developing sales strategies, and executing initiatives to support growth. It offers direct contributions to business growth and sales experience that may support future career opportunities within Kraft Heinz. The representative leads territory sales in alignment with Kraft Heinz values, executes the Foodservice Sales Playbook, develops profitable sales strategies with distributors, and supports operator needs. The role includes driving priority SKU penetration, managing sales opportunities, planning and forecasting, owning the full sales cycle, meeting revenue targets, managing trade budgets and expenses, and executing sales and marketing priorities. The position is based at the employee’s home, with frequent overnight travel expected due to the territory’s geographic size. The role requires the ability to lift up to 50 pounds when needed and a valid driver’s license with the ability to meet MVR requirements.
Requirements
- One to three years of sales, customer service, or business development experience.
- Self-motivated and results-driven, with a proactive approach to problem-solving and overcoming challenges.
- Strong analytical skills and the ability to interpret sales data, market trends, and financial reports to support business decisions.
- Excellent communication and presentation skills, including the ability to sell and influence internal and external stakeholders.
- Ability to establish and maintain partnerships with distributors, operators, and key decision-makers.
- Ability to adapt selling strategies to virtual platforms such as MS Teams, Zoom, Google Meet, and FaceTime.
- Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Outlook, and CRM tools such as Salesforce.
- Ability to lift up to 50 pounds when needed, such as when delivering customer samples.
- Valid driver’s license and ability to meet MVR requirements.
- Ability to undertake frequent overnight travel.
Nice To Haves
- Bachelor’s degree in business, marketing, sales, or a related field, or equivalent work experience.
- Sales, customer service, or business development experience in foodservice, consumer packaged goods (CPG), or a related industry.
Responsibilities
- Own and lead sales efforts in the assigned territory, driving branded market share and profitability in alignment with Kraft Heinz values.
- Execute the Foodservice Sales Playbook.
- Develop and implement profitable sales strategies with local and national distributors while supporting operator needs.
- Build and maintain distributor relationships and participate in local events and initiatives.
- Drive penetration of priority SKUs, with a focus on strategic, branded, and high-margin products.
- Identify and manage a pipeline of high-value sales opportunities in collaboration with Sales Operations, Finance, and Supply teams.
- Lead bottom-up sales planning and create data-driven proposals based on customer needs and market insights.
- Own the full sales cycle, from generating interest through securing commitments and closing deals.
- Meet and exceed revenue targets while managing trade budgets and business expenses.
- Execute quarterly and annual sales and marketing priorities, including new product launches and limited-time offers.
- Accurately forecast demand and submit Volume Submission Forms (VSFs) for new or renewed business in support of the Sales Operations & Planning team.
Benefits
- Affordable access to healthcare, protection, and savings programs for employees and eligible dependents.
- Medical and prescription drug coverage.
- Dental insurance.
- Vision insurance.
- Paid time off.
- Company holidays.
- Leave of absence.
- Flexible work arrangements.
- Recognition programs.
- Training.
- Employee Assistance Program.
- Wellbeing programs.
- Family support programs.
- 401(k).
- Life insurance.
- Accidental Death & Dismemberment coverage.
- Disability coverage.
- Performance-based bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
