Field Sales Representative- Green Bay, WI

The Kraft Heinz Company
•$68,900 - $86,100•Onsite

About The Position

As an Away From Home (AFH) Field Sales Representative, you will drive Kraft Heinz’s market share and profitability within the Wisconsin North territory. The role involves owning the territory’s business, selling solutions, influencing stakeholders, building relationships, developing sales strategies, and executing key initiatives. The position contributes directly to business growth and offers sales experience that may support future career opportunities within Kraft Heinz. The role is based from the employee’s home and requires occasional overnight travel because of the territory’s geographic spread. The representative should be able to lift up to 50 pounds when needed, such as when delivering customer samples, and must hold a valid driver’s license and meet MVR requirements. The new-hire base salary range is $68,900 to $86,100, with eligibility for a performance-based bonus.

Requirements

  • 1 to 3 years of experience in sales, customer service, or business development.
  • Self-motivated and results-driven, with a proactive approach to problem-solving and overcoming challenges.
  • Strong analytical skills and the ability to interpret sales data, market trends, and financial reports to support business decisions.
  • Excellent communication and presentation skills, including the ability to sell and influence internal and external stakeholders.
  • Ability to establish and maintain partnerships with distributors, operators, and key decision-makers.
  • Ability to adapt selling strategies to virtual platforms such as MS Teams, Zoom, Google Meet, and FaceTime.
  • Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Outlook, and CRM tools such as Salesforce.
  • Ability to lift up to 50 pounds when needed, such as when delivering customer samples.
  • Valid driver’s license and ability to meet MVR requirements.
  • Ability to undertake occasional overnight travel due to the territory’s geographic spread.

Nice To Haves

  • Bachelor’s degree in business, marketing, sales, or a related field, or equivalent work experience.
  • Sales, customer service, or business development experience in foodservice, consumer packaged goods (CPG), or a related industry.

Responsibilities

  • Own and lead sales efforts in the assigned territory, driving branded market share and profitability in alignment with Kraft Heinz values.
  • Execute the Foodservice Sales Playbook.
  • Develop and implement profitable sales strategies with local and national distributors while supporting operator needs.
  • Build and maintain distributor relationships and participate in local events and initiatives.
  • Drive penetration of priority SKUs, focusing on strategic, branded, and high-margin products.
  • Identify and manage a pipeline of high-value sales opportunities in collaboration with Sales Operations, Finance, and Supply teams.
  • Lead bottom-up sales planning and develop data-driven proposals based on customer needs and market insights.
  • Manage the full sales cycle, from generating interest to securing commitments and closing deals.
  • Meet and exceed revenue targets while managing trade budgets and business expenses.
  • Execute quarterly and annual sales and marketing priorities, including new product launches and limited-time offers.
  • Accurately forecast demand and submit Volume Submission Forms (VSFs) for new or renewed business in support of the Sales Operations & Planning team.

Benefits

  • Affordable access to healthcare coverage for employees and eligible dependents.
  • Plans to support protection and saving for the future, tailored to employees’ and families’ needs.
  • Physical wellbeing programs, including medical, prescription drug, dental, vision, and screenings or assessments.
  • Social programs, including paid time off, company holidays, leave of absence, flexible work arrangements, recognition, and training.
  • Emotional wellbeing programs, including an Employee Assistance Program and family support programs.
  • Financial benefits, including a 401(k), life insurance, accidental death and dismemberment coverage, and disability coverage.
  • Performance-based bonus eligibility.
  • Wellbeing events, resources, and learning opportunities supporting physical, social, emotional, and financial wellbeing.
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