Field Sales Representative

Mood•San Antonio, TX

About The Position

Mood is seeking a driven Field Sales Representative to grow distribution, visibility, and retail execution for its THC beverage portfolio across the San Antonio/Austin, Texas territory. As Mood’s representative in the market, this role partners with distributor sales teams and retail decision-makers on new account development, in-store merchandising, promotional execution, product sampling, and follow-through. The focus is expanding Mood’s beverage presence at retail, with success measured by distribution, displays, product trials, out-of-stocks, and competitive shelf presence. The role reports to the Head of Beverage and works closely with Sales Operations, Marketing, and Distribution. It is highly field-based and involves frequent store visits, distributor interaction, and local travel. Occasional evening or weekend support is needed for samplings, activations, events, and festivals. Work includes retail environments, refrigerated areas, and cold vaults, and may involve moving product cases and building retail displays or sampling setups. Compensation is a base of $62,000 to $75,000, with a monthly KPI bonus of up to $1,250 to $2,250 and target cash compensation of $80,000 to $102,000. Compensation depends on experience and territory. Mood offers a full benefits package, with details shared during the interview process.

Requirements

At least 2 years of beverage, CPG, or distributor/DSD sales experience.
Working knowledge of the three-tier distribution model and how suppliers, distributors, and retailers operate.
Demonstrated success in territory sales, field execution, or account development.
Strong understanding of grocery, convenience, liquor, and independent retail execution.
Experience working with distributor partners and store-level decision-makers.
Must be at least 21 years old and comfortable representing a regulated, hemp-derived THC product.
Valid driver’s license, reliable transportation, and ability to travel extensively within the territory.
Excellent communication, presentation, organization, and follow-up skills.
Proficiency with Google Suite, CRM tools, and field sales reporting systems.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field.
Experience in THC beverages, hemp, cannabis, alcohol, energy, functional, or other regulated or emerging beverage categories, including knowledge of the legal framework and promotional regulations.
Track record of launching or growing emerging beverage brands in competitive markets.
Experience executing consumer samplings, demos, or brand ambassador programs.
Familiarity with syndicated data tools and depletion reporting.

Responsibilities

Own territory performance for the Mood THC beverage portfolio across distribution, displays, shelf presence, promotional execution, and market coverage goals.
Prospect and open new accounts across grocery, convenience, liquor, independent retail, and select foodservice and on-premise channels where hemp-derived THC beverages are permitted.
Sell in new items, secondary placements, cold-vault placements, and store-level promotional programs.
Conduct market audits to identify voids, out-of-stocks, pricing gaps, and display opportunities.
Execute and merchandise displays, resets, and point-of-sale materials to Mood brand standards.
Use CRM, syndicated data, and sales reporting to prioritize accounts and track results.
Build working relationships with distributor sales representatives, supervisors, and managers across the territory.
Drive execution through ride-alongs, market blitzes, and store-level work-withs alongside distributor teams.
Equip distributor representatives with product education, promotional priorities, and selling stories for Mood’s THC beverage portfolio.
Partner with distributor management to review market conditions, close execution gaps, and identify growth opportunities.
Monitor distributor inventory and depletions, obtaining reports as needed to align stock and freshness with demand.
Provide timely intelligence on account conditions, competitive activity, and in-market performance.
Plan, schedule, and execute in-store samplings, tastings, and product demonstrations.
Educate consumers and retail staff on product benefits, dosing, formats, and responsible consumption.
Ensure sampling complies with applicable federal, state, and local regulations, including 21+ age verification and venue and retailer policies.
Coordinate sampling logistics, including retailer approval, sample inventory, display setup and breakdown, and maintaining a clean, organized, on-brand footprint.
Support local events, festivals, launches, and brand-building activations, including evening and weekend activity as needed.
Partner with distributor representatives and Marketing on sampling calendars, cross-promotions, and event activations.
Capture and report sampling data, including units sampled, consumer feedback, conversion, and sell-through.
Provide timely and accurate sales activity, sampling, and depletion reporting.