Field Sales Professional- Southwest Michigan

Varsity Brands•Grand Rapids, MI

10d•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to optimize full-cycle sales and service customers in an assigned Southwest Michigan territory. The role provides consultative customer service to coaches and administrators, develops sales opportunities, and represents Varsity Brands by demonstrating the company’s core values and highest ethical standards. This is a hybrid, home-office and field-based role involving work in schools, communities, and event environments. The employee must reside in or near the territory full-time to manage local client relationships and sales opportunities. Work hours may vary based on customer needs, and evenings and weekends may be required. Travel is primarily local within the territory, generally 2–5 or more days a week; some out-of-area and overnight travel may also be expected. The role requires 3 or more years of B2B outside sales experience, preferably in sporting goods, or a coaching/sports-related background. An associate’s degree or equivalent work experience is required, with a bachelor’s degree preferred. The employee must maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Requirements

Demonstrate self-direction and autonomy in managing tasks, projects, and responsibilities.
Have strong problem-solving, organizational, and multitasking skills.
Have excellent verbal and written communication skills for interacting with clients and internal team members.
Prioritize and manage tasks effectively and meet deadlines in a dynamic work environment.
Have intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM.
Maintain a distraction-free home-office environment.
Have 3 or more years of B2B outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
Have an associate’s degree or equivalent work experience.
Maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Nice To Haves

A bachelor’s degree is preferred.
B2B outside sales experience in sporting goods is preferred.

Responsibilities

Provide consultative customer service to coaches across the assigned territory and help make their work easier.
Generate revenue and meet sales and growth targets.
Develop and qualify leads through cold-calling and lead-generation campaigns.
Use the company CRM for prospecting, account management, and activity tracking.
Grow sales in existing accounts by serving all sports and levels.
Use data-driven business intelligence to identify prospect trends and sales opportunities.
Manage an account list and travel to customer locations within the assigned territory.
Represent Varsity Brands by demonstrating its core values and ethical standards.