Field Sales Professional- Thumb area of Michigan

Varsity Brands•US - MI - Remote, MI
•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to optimize full-cycle sales and service customers in the Thumb area of Michigan. The role is hybrid, split between a home office and field-based work in schools, communities, and event environments. The employee must currently reside in or near the territory full-time to manage local client relationships and sales opportunities. Work hours vary with customer needs, and evenings and weekends may be required. Travel is primarily local within the assigned territory, generally 2–5 or more days per week; occasional out-of-area and overnight travel may also be expected. The Field Sales Professional represents Varsity Brands by upholding its core values and highest ethical standards in business activities. The role provides consultative customer service to coaches, generates revenue, develops new opportunities, grows existing accounts across sports and levels, and manages customer relationships and sales activity using the company’s CRM and data-driven business intelligence. The position requires a self-directed and organized professional with strong communication, problem-solving, multitasking, and time-management abilities. Candidates need at least three years of B2B outside sales experience, preferably in sporting goods, or a coaching/sports-related background. An associate degree or equivalent work experience is required, while a bachelor’s degree is preferred. A reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record must be maintained. The work includes regular periods of sitting, standing, bending, lifting, and driving. The company offers a comprehensive sales training program and unlimited commission potential from day one. Eligible employees may have access to health and other benefits, paid time off and holidays, company ownership opportunities, employee resource groups, volunteer opportunities, and employee discounts; benefit availability depends on eligibility and plan terms.

Requirements

  • At least 3 years of B2B outside sales experience, or a coaching/sports-related background.
  • Associate degree or equivalent work experience.
  • Reliable vehicle, valid driver’s license, auto insurance, and satisfactory driving record; these must be maintained.
  • Self-direction and autonomy in managing work and responsibilities.
  • Strong problem-solving, organizational, and multitasking skills.
  • Excellent verbal and written communication abilities.
  • Strong prioritization and time-management skills.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM.
  • Ability to cultivate a distraction-free home office.
  • Must currently reside in or near the Thumb area of Michigan full-time.
  • Regular ability to sit, stand, bend, lift, and drive.

Nice To Haves

  • Sporting goods sales experience.
  • Bachelor’s degree.

Responsibilities

  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads through cold-calling and lead-generation campaigns.
  • Use company CRM functions for prospecting, account management, and activity tracking.
  • Grow existing accounts by selling across all sports and levels.
  • Use data-driven business intelligence to identify prospect trends and sales opportunities.
  • Manage the assigned account list and travel within the territory.
  • Represent Varsity Brands and uphold its core values and ethical standards.

Benefits

  • Comprehensive health care benefits for eligible roles.
  • HSA employer contribution and FSA opportunities.
  • Wellbeing program.
  • 401(k) plan with company matching.
  • Company-paid life, AD&D, and short-term disability coverage.
  • Generous My Time Off and paid holidays.
  • Varsity Brands Ownership Program.
  • Employee Resource Groups.
  • Access to financial coaching and a member-owned credit union.
  • St. Jude partnership and volunteer opportunities.
  • Employee discounts on personal apparel and equipment.
  • Comprehensive sales training program.
  • Unlimited commission potential from day one.
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