Field Sales Professional - Hall County, GA

Varsity Brands•Gainesville, GA

2d•Hybrid

About The Position

BSN SPORTS, a Varsity Brands company, is hiring a Field Sales Professional to serve as a consultative partner to schools, club and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs in Hall County, Georgia. The role manages full-cycle sales, from prospecting and lead generation through account management and post-sale service, with the aim of making operations easier for coaches and program leaders. The position is hybrid, combining a home office with field work at schools, community locations, and events. The employee must live in or near the territory and travel locally 2–5 or more days per week. The base draw is $55,000–$65,000 annually, with potential additional performance-based incentives. The Field Sales Professional will develop new business and grow existing accounts through in-person relationship building, disciplined territory planning, CRM use, and data-informed prospecting. Hours may vary based on customer needs, and evenings, weekends, and occasional out-of-area or overnight travel may be required.

Requirements

At least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching/sports-related background.
Associate degree or equivalent work experience.
Must live in or near the assigned territory and be able to travel locally 2–5 or more days per week.
Must have and maintain a reliable vehicle, valid driver's license, auto insurance, and a satisfactory driving record.
Strong self-direction and ability to work autonomously.
Excellent problem-solving, organizational, multitasking, communication, prioritization, and time-management skills.
Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and CRM tools.
Ability to maintain a distraction-free home office.
Ability to handle regular sitting, standing, bending, lifting, and driving.

Nice To Haves

Bachelor's degree preferred.
Business-to-business outside sales experience in sporting goods preferred.
Coaching or sports-related background.

Responsibilities

Provide consultative customer service to coaches throughout the assigned territory.
Generate revenue and meet sales and growth targets.
Develop and qualify territory leads through cold calling and lead-generation campaigns.
Use the company CRM for prospecting, account management, and activity tracking.
Grow sales in existing accounts by selling across sports and program levels.
Use data-driven business intelligence to identify trends and sales opportunities.
Manage an account list and travel within the assigned territory.
Build and maintain client relationships through consistent in-person engagement and post-sale service.
Plan the territory and build a pipeline of new business while maintaining ethical standards.