Field Marketing Specialist-Saltwater

Pure Fishing

13d

About The Position

Pure Fishing is seeking a Field Marketing Specialist focused on saltwater fishing gear. The role uses hands-on fishing knowledge to connect with anglers, retail teams, and industry partners through product demonstrations, in-store support, and events. The specialist explains tackle and its applications, helps dealers showcase products, and builds customer relationships and excitement for Pure Fishing brands.

This is a traveling role requiring approximately 80% travel, including frequent overnight trips and weekend events. The specialist coordinates events and retail activities, supports sales and marketing plans, gathers field feedback, and reports on activity and results.

Requirements

• Strong hands-on saltwater fishing experience and knowledge of fishing equipment.
• Knowledge of rods, reels, line, terminal tackle, and lures, and the ability to explain how to match equipment to target species, techniques, and conditions.
• Confident presentation and communication skills, including the ability to demonstrate products, train groups, and build enthusiasm for brands.
• Strong planning and follow-through, including the ability to coordinate travel, event schedules, materials, and expenses.
• Practical understanding of retail merchandising, promotions, and how product education supports sales.
• Proficiency with Microsoft Word, Excel, and PowerPoint.
• Ability and willingness to travel approximately 80% of the time, including frequent overnight travel and weekend events.

Nice To Haves

• Two or more years of related experience in field marketing, fishing or outdoor retail, sales, product training, events, or a similar customer-facing role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent relevant experience is welcomed.

Responsibilities

• Lead hands-on demonstrations and explain saltwater fishing equipment, techniques, and applications to anglers and retail associates.
• Represent Pure Fishing brands at trade shows, fishing events, retail locations, and major consumer shows; build relationships, answer product questions, and help anglers select suitable equipment.
• Plan and coordinate assigned events, including ICAST and regional shows, managing logistics, product displays, promotional materials, vendors, setup, and on-site execution.
• Train retail partners on products, improve merchandising and product presentation, and execute account-specific promotions.
• Coordinate field activities with sales priorities, product launches, and national marketing plans; share local opportunities and tailor programs to accounts and markets.
• Gather feedback from anglers, dealers, and retail teams on product performance, fishing trends, and competitors, and turn observations into practical recommendations.
• Manage assigned budgets, event materials, and demonstration equipment.
• Report on participation, customer feedback, sales opportunities, and results to improve future activities.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed