Field Marketing Specialist

Healthee • New York, NY

24d • Hybrid

About The Position

Healthee is seeking a proactive, highly organized field marketing professional to grow the company’s presence in the field and create meaningful opportunities for Sales. The role leads trade shows, conferences, hosted events, and client activations, owning the event lifecycle from strategy and planning through onsite execution and follow-up. Its focus is building relationships, generating pipeline, and driving measurable business impact. This is a hands-on role suited to someone who brings ideas to life, thrives in a fast-paced environment, and balances creative thinking with careful execution.

The position works closely with Sales, broker account teams, and the Creative & Brand team. It manages event goals, budgets, vendors, timelines, logistics, staffing, and performance measurement. The role also gathers feedback from brokers, employers, and attendees to inform future marketing initiatives. Regular travel is expected. The role is hybrid, with office attendance on Mondays and Thursdays. For New York City-based hires, the stated base salary is $80,000; equity is also included, and compensation may vary by location and candidate skills and experience.

Requirements

• At least 3 years of experience in field marketing, event marketing, or B2B events.
• Experience owning trade shows, conferences, and customer-facing events from planning through execution.
• Understanding of how field marketing supports sales, builds relationships, and generates pipeline.
• Strong project management skills and ability to manage multiple events, stakeholders, and deadlines.
• Strong budget management, vendor negotiation, and organizational skills.
• Proactive, resourceful, hands-on approach, with comfort taking ownership and figuring things out.
• Strong interpersonal and communication skills, including confidence engaging brokers, HR leaders, executives, and internal teams.
• Experience using CRM and event management platforms.
• Willingness to travel regularly to support events and field marketing initiatives.

Nice To Haves

• Experience in benefits, healthcare, insurance, or SaaS.
• Experience with HubSpot.

Responsibilities

• Own the strategy, planning, and execution of trade shows and conferences, including booth strategy, staffing, logistics, and travel.
• Plan and execute Healthee-hosted events, including broker dinners, employer roundtables, workshops, and open-enrollment activations.
• Represent Healthee at client job fairs, employer events, and industry conferences.
• Build and manage the field marketing calendar, prioritizing events based on business objectives, regional opportunities, and pipeline potential.
• Partner with Sales and broker account teams to identify target accounts, drive attendance, and maximize engagement before, during, and after events.
• Define event goals, track performance, and measure success through attendance, engagement, pipeline contribution, and ROI.
• Collaborate with the Creative & Brand team to develop event experiences, booth materials, presentations, and collateral.
• Manage event budgets, vendor relationships, timelines, and onsite execution.
• Gather insights and feedback from brokers, employers, and attendees, and share learnings with Product Marketing and Sales leadership.
• Identify opportunities to improve field marketing, experiment with new event formats, and maximize impact.

Benefits

• Health care plan (medical, dental, and vision).
• Retirement plan (401k, IRA).
• Life insurance (basic, voluntary, and AD&D).
• Paid time off (vacation, sick, and public holidays).
• Family leave (maternity and paternity).
• Short-term and long-term disability.
• Training and development.
• Hybrid work (office attendance on Mondays and Thursdays).
• Wellness resources.
• Stock option plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed