Field Marketing Specialist
About The Position
Healthee is seeking a proactive, highly organized field marketing professional to own and grow the company’s presence at trade shows, conferences, hosted events, and client activations. The role manages the full event lifecycle, from strategy and planning through onsite execution and follow-up, with an emphasis on building relationships, generating pipeline, and delivering measurable business impact. This is a hands-on role that balances creative thinking with detailed execution in a fast-paced environment. The position partners closely with Sales, broker account teams, and Creative & Brand, and regularly travels to support events and field marketing initiatives. The role is hybrid, with office attendance on Mondays and Thursdays. For New York City-based hires, the stated compensation is a base salary of $80, plus equity; compensation may vary for candidates outside New York City.
Requirements
- At least 3 years of experience in field marketing, event marketing, or B2B events.
- Proven experience owning trade shows, conferences, and customer-facing events from planning through execution.
- Strong understanding of how field marketing supports sales, builds relationships, and generates pipeline.
- Excellent project management skills and ability to manage multiple events, stakeholders, and deadlines.
- Strong budget management, vendor negotiation, and organizational skills.
- Proactive, resourceful, hands-on approach, with comfort taking ownership and figuring things out.
- Strong interpersonal and communication skills, including confidence engaging brokers, HR leaders, executives, and internal teams.
- Willingness to travel regularly to support events and field marketing initiatives.
Nice To Haves
- Experience in benefits, healthcare, insurance, or SaaS.
- Experience using CRM and event management platforms; HubSpot is a plus.
Responsibilities
- Own the strategy, planning, and execution of trade shows and conferences, including booth strategy, staffing, logistics, and travel.
- Plan and execute Healthee-hosted events, including broker dinners, employer roundtables, workshops, and open-enrollment activations.
- Represent Healthee at client job fairs, employer events, and industry conferences.
- Build and manage the field marketing calendar, prioritizing events based on business objectives, regional opportunities, and pipeline potential.
- Partner with Sales and broker account teams to identify target accounts, drive attendance, and maximize engagement before, during, and after events.
- Define event goals, track performance, and measure success through attendance, engagement, pipeline contribution, and ROI.
- Collaborate with the Creative & Brand team to develop event experiences, booth materials, presentations, and collateral.
- Manage event budgets, vendor relationships, timelines, and onsite execution.
- Gather insights and feedback from brokers, employers, and attendees, and share learnings with Product Marketing and Sales leadership.
- Identify ways to improve field marketing efforts, experiment with event formats, and maximize impact.
Benefits
- Medical, dental, and vision health care plan
- Retirement plan (401k, IRA)
- Basic and voluntary life insurance and AD&D
- Paid time off, including vacation, sick leave, and public holidays
- Family leave, including maternity and paternity leave
- Short-term and long-term disability
- Training and development
- Hybrid work arrangement (office attendance Mondays and Thursdays)
- Wellness resources
- Stock option plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
