Field Marketing Specialist

Birdeye

5d • Remote

About The Position

Birdeye is seeking a Field Marketing Specialist to drive pipeline through high-impact, in-person hosted events across the Central and Western United States. This hands-on individual contributor role plans and executes regional events that bring together senior decision-makers from target accounts. The specialist partners closely with Sales to drive registrations, support targeted outreach, secure pre-event meetings, and attract priority prospects. The role involves managing multiple events and understanding how field marketing contributes to pipeline and revenue. The position is remote, with preference for candidates in the Central Time Zone; Pacific Time Zone candidates will also be considered. Working hours are 8:00 AM–5:00 PM CST, with flexibility for PST schedules. Travel is 20–30%, typically 2–3 trips per month averaging two days each. Occasional evenings or weekends may be required during events, with schedules balanced during non-event weeks.

Requirements

• 2–4 years of experience in field marketing, event marketing, or B2B marketing.
• Experience planning and executing in-person events.
• Experience working closely with Sales teams and supporting pipeline generation.
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
• Experience managing event budgets, vendors, and logistics.
• Strong communication skills, attention to detail, and ability to work independently.

Nice To Haves

• Field marketing, event marketing, or B2B marketing experience in SaaS or technology.
• Experience with regional hosted or executive-level events.
• Familiarity with Salesforce, Marketo, or similar platforms.

Responsibilities

• Own regional hosted events end-to-end, including planning, budgeting, vendor management, logistics, on-site execution, and post-event reporting.
• Partner with Sales to align events with target accounts and pipeline priorities.
• Develop and execute targeted outreach strategies to drive qualified registrations, attendance, and pre-event meetings.
• Monitor registration progress and work with Sales to maximize attendance from priority accounts.
• Coordinate with RevOps, Design, Product Marketing, and Customer Marketing.
• Track and report event performance, including registrations, attendance, meetings booked, pipeline generated, and revenue impact.
• Maintain organized event trackers, timelines, budgets, and post-event recaps.
• Support broader field marketing programs as needed, including trade shows, sponsored events, and partner activations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed