Field Marketing Representative - Lubbock

Peter Piper Pizza•Lubbock, TX

About The Position

The Field Marketing Representative contributes to Peter Piper Pizza’s sales growth through programs that build customer traffic and frequency, tactics that increase market share, and customer-retention programs. The role is responsible for all local store marketing (LSM) and public relations efforts in Lubbock. The representative plans, implements, and evaluates LSM activity weekly and emails a weekly report detailing the prior week’s activity to the Field Marketing Director, Chief Marketing Officer, appropriate Area Supervisor, and Chief Operating Officer.

Requirements

Marketing or sales knowledge.
Excellent interpersonal skills.
Strong communication skills.
Initiative, energy, and creativity.
An upbeat, positive attitude and an outgoing, friendly disposition.

Responsibilities

Identify and develop new target groups.
Promote the Partners-In-Education program to area schools.
Work with local school PTA groups to promote Peter Piper Pizza and encourage fundraising activities at its restaurants.
Build relationships with youth sports leagues and organizations.
Develop strategic cross-promotional alliances with neighboring local businesses.
Promote Peter Piper Pizza to church groups, Boys & Girls Clubs, YMCA/YWCA, daycares, and similar organizations.
Represent Peter Piper Pizza in the local Chamber of Commerce and use its community connections.
Manage local store marketing budgets effectively and efficiently.
Serve as a liaison between the Marketing Department and media personnel as needed.
Handle community donation and fundraising requests in the assigned market and send acceptance or rejection letters.
Publicize sponsored events by writing press releases, sending them to appropriate media, and confirming local media coverage.
Ensure restaurants have adequate point-of-sale materials.
Assist with planning, coordinating, and implementing new store openings.
Assist with planning, coordinating, and implementing special events such as Kids Day, Halloween parties, and Easter egg hunts.
Represent Peter Piper Pizza by networking in the local community.
Build and maintain a customer database for direct mailings.
Plan, implement, and evaluate local store marketing activity weekly.
Email a weekly report of the previous week’s local store marketing activity to the Field Marketing Director, Chief Marketing Officer, appropriate Area Supervisor, and Chief Operating Officer.