Field Marketing Representative - Lubbock

Pizza Properties•Lubbock, TX

About The Position

The Field Marketing Representative contributes to Peter Piper Pizza’s sales growth through programs that build traffic frequency, increase market share, and retain customers. The representative is responsible for local store marketing (LSM) and public relations efforts in Lubbock. The role calls for marketing or sales knowledge, strong interpersonal and communication skills, initiative, energy, creativity, a positive attitude, and an outgoing, friendly disposition. The representative plans, implements, and evaluates LSM activity weekly and emails a report of the prior week’s activities to the Field Marketing Director, Chief Marketing Officer, appropriate Area Supervisor, and Chief Operating Officer. The position also serves as a community representative and coordinates marketing activities with local organizations, businesses, schools, media, and restaurants.

Requirements

Marketing or sales knowledge.
Excellent interpersonal skills.
Strong communication skills.
Initiative, energy, and creativity.
An upbeat, positive attitude and an outgoing, friendly disposition.

Responsibilities

Identify and develop new target groups.
Promote the Partners-In-Education program to area schools.
Work with local school PTA groups to promote Peter Piper Pizza and encourage fundraising events at its restaurants.
Build relationships with youth sports leagues and organizations.
Develop cross-promotional alliances with local businesses.
Promote Peter Piper Pizza to church groups, Boys/Girls Clubs, YMCA/YWCA, daycares, and similar organizations.
Represent Peter Piper Pizza in the local Chamber of Commerce and use its community connections.
Manage local store marketing budgets effectively and efficiently.
Serve as liaison between the Marketing Department and media personnel as needed.
Handle community donation and fundraising requests in the assigned market and send acceptance or rejection follow-up letters.
Write and distribute press releases for sponsored events and confirm press coverage with local media.
Ensure restaurants have adequate point-of-sale materials.
Assist with planning, coordinating, and implementing new store openings.
Assist with planning, coordinating, and implementing special events such as Kids Day, Halloween parties, and Easter Egg Hunts.
Represent Peter Piper Pizza and network in the local community.
Build and maintain a customer database for direct mailings.
Plan, implement, and evaluate all local store marketing activity weekly.
Email a weekly report of local store marketing activity to the Field Marketing Director, Chief Marketing Officer, appropriate Area Supervisor, and Chief Operating Officer.