Field Marketing Operations Manager

Sally Beauty Holdings•Plano, TX

13h•Hybrid

About The Position

The Field Marketing Operations Manager owns the operational support and sustainment of marketing and merchandising initiatives for Sally Beauty’s new store format after stores open. The role ensures stores have the signage, placement guidance, communications, financial support, and operational resources needed to execute initiatives successfully. It connects Field Marketing with Merchandising, Planogram, Store Operations, Creative, Finance, Procurement, Project Management, and external vendors, moving initiatives from identified need through store execution. The Manager monitors signage needs, develops creative briefs and placement guides, coordinates communication about planogram and assortment changes, manages purchase orders and invoice processing, and establishes scalable processes as the new-format store fleet grows. The role works closely with Field Marketing and New Store Opening subject-matter experts while owning ongoing operational processes. The position is hybrid: Monday through Wednesday at the Sally Beauty Support Center in Legacy West, Plano, Texas, and remote Thursday and Friday. The typical work environment is a support-center office, and the work is primarily sedentary, with occasional walking, standing, bending, carrying light items, or driving to a store location.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Retail Management, Operations, or a related field, or equivalent relevant experience.
At least 5 years of experience in retail marketing, field marketing, store operations, merchandising operations, project management, marketing operations, or a related area.
Experience supporting multi-location retail programs, store execution, signage, merchandising changes, or similar operational initiatives.
Strong project management skills, including management of multiple workstreams, deadlines, stakeholders, and dependencies.
Ability to translate complex information into clear, actionable instructions for stores or field teams.
Experience developing project briefs, execution guides, store communications, or similar operational materials.
Experience managing or supporting purchase orders, invoices, budgets, estimates, and financial tracking.
Strong written and verbal communication and cross-functional relationship management skills.
Ability to identify risks, resolve operational issues, and escalate concerns appropriately.
High attention to detail and consistent follow-through.
Advanced proficiency with Microsoft Excel, Word, PowerPoint, Outlook, and Teams.

Nice To Haves

Working knowledge of Adobe InDesign and ability to make limited updates to placement guides, store instructions, templates, and supporting documents.
Ability to review InDesign files for layout accuracy, missing content, and basic formatting issues.
Experience with project management or workflow systems such as Workfront, Asana, Monday.com, or comparable platforms.
Experience with digital asset management systems such as Bynder or comparable platforms.

Responsibilities

Own day-to-day operational support and sustainment for marketing in the new store format after initial openings.
Monitor ongoing signage needs, including new programs, assortment changes, replacements, refreshes, and store-specific execution requirements.
Establish scalable sustainment processes and maintain visibility into initiatives affecting new-format stores.
Assess operational requirements, dependencies, risks, and timing across concurrent initiatives; identify store-readiness gaps and initiate workstreams to address them.
Partner with subject-matter experts and the New Store Opening team to transition stores from opening support to ongoing sustainment and communicate changes affecting future store-opening kits and execution.
Coordinate with internal partners and vendors so stores receive the correct materials and information on time.
Maintain store marketing standards and reference materials, supporting consistent execution while accommodating approved store-specific variations.
Develop, maintain, and distribute placement guides; translate marketing and merchandising decisions into clear store instructions.
Serve as the Field Marketing Operations partner to the Planogram team and monitor planogram, assortment, fixture, and merchandising changes for impacts to signage and store marketing materials.
Coordinate communications among Merchandising, Planogram, Field Marketing, Creative, Store Operations, and other affected partners; maintain records of instructions, revisions, approvals, and final store-facing materials.
Review guides and communications for accuracy, clarity, and alignment, and gather feedback to improve future execution.
Manage intake and prioritization of signage needs; develop creative briefs and define scope, deliverables, quantities, placement, stakeholders, and timing.
Manage project schedules, milestones, approvals, dependencies, status reporting, cross-functional reviews, and consolidated feedback; maintain project information in designated systems.
Identify and communicate timing, cost, scope, or execution risks; support signage testing, pilots, launches, replacements, and refreshes; help assess competing priorities.
Create, maintain, and track purchase orders; coordinate vendor invoice processing, coding, approvals, and reconciliation.
Track estimates, purchase orders, invoices, commitments, and actual spending; monitor open purchase orders and invoices and resolve delays with partners.
Partner with Finance, Procurement, Field Marketing leadership, and budget owners on funding and coding; support monthly tracking, accruals, forecasting, reconciliation, and budget variance escalation.
Coordinate vendors on estimates, timelines, deliverables, and issue resolution.
Develop Excel-based reports and dashboards on projects, signage needs, store readiness, invoices, purchase orders, budgets, and execution status; analyze information to identify gaps, risks, trends, and opportunities.
Evaluate workflows, recommend improvements, document standard operating procedures, establish tracking and service expectations, support adoption of workflow tools, and identify opportunities to simplify, standardize, or automate manual processes.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Paid vacation
Paid sick days
Paid holidays
Tuition reimbursement
401(k) with company match
In-house salon services
Food options at the corporate campus
Onsite Sally Beauty and CosmoProf Professional stores with merchandise discounts