Field Marketing Manager

Open Text Inc. • Virtual,

19d • $108,300 - $162,500 • Remote

About The Position

OpenText is seeking a strategic, results-driven Field Marketing Manager to lead regional marketing initiatives across the U.S. East. The role partners with regional sales leadership, account teams, industry and product marketing, and customer advocacy teams to develop and execute integrated strategies that generate pipeline, accelerate opportunities, expand client relationships, and increase market presence. The manager advises sales teams while executing measurable programs across strategic accounts and industries.

The position owns regional marketing plans and investments, account-based marketing programs, industry campaigns, demand generation, executive client engagement, and virtual, hybrid, and in-person events. It uses account intelligence, marketing analytics, and CRM data to measure pipeline contribution, campaign influence, event ROI, and engagement, and to optimize programs. The role requires travel throughout the U.S. East and North America as needed. OpenText describes the work environment as remote and offers ongoing career development and growth opportunities.

Requirements

• At least 5 years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization.
• Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.
• Experience supporting enterprise sales organizations and collaborating closely with account executives and sales leaders.
• Experience developing or executing industry-focused marketing programs in one or more industries such as Financial Services, Manufacturing, Healthcare, Retail, Public Sector, Energy, or Technology.
• Strong understanding of pipeline creation, opportunity acceleration, and revenue-focused marketing.
• Experience managing client events, executive programs, conferences, and integrated marketing campaigns.
• Strong project management, communication, and stakeholder management skills.
• Analytical mindset and experience measuring marketing performance and ROI.
• Ability to travel throughout the U.S. East and North America as needed.

Nice To Haves

• Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies.

Responsibilities

• Develop and execute regional marketing plans aligned with sales and marketing priorities, growth objectives, target accounts, and regional business goals.
• Build quarterly and annual plans that support pipeline, revenue, client expansion, and brand awareness.
• Align marketing investments and activities with priority accounts, industry segments, and key solutions; advise regional sales leaders and account teams.
• Partner with sales to create and execute account-based marketing programs aligned with account plans, whitespace opportunities, executive relationships, and buying centers.
• Create personalized experiences and campaigns for named accounts and buying groups, using executive programs, client events, digital campaigns, and thought leadership.
• Activate industry-specific campaigns and messaging with industry marketing teams; tailor programs and content to target-industry needs and business challenges.
• Support industry events, executive roundtables, client advisory engagements, and thought leadership initiatives, using market insights to improve targeting and performance.
• Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities and contribute to pipeline creation and influence.
• Partner with sales development, digital, and marketing operations teams to optimize lead flow and conversion; track and optimize campaign performance.
• Develop client and prospect experiences such as executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.
• Work with sales teams to deepen key client and prospect relationships and enable executive-to-executive engagement.
• Plan and execute virtual, hybrid, and in-person events, including conferences, regional events, webinars, customer events, and tradeshows; manage strategy, execution, follow-up, and measurement.
• Develop integrated pre-event, at-event, and post-event engagement plans to maximize event ROI.
• Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance.
• Track pipeline contribution, campaign influence, event ROI, and engagement metrics, and deliver actionable recommendations and business insights to stakeholders.

Benefits

• Competitive compensation and benefits package supporting physical, emotional, and financial wellbeing.
• Vacation entitlement and paid time off; details are provided during the hiring process.
• Potential eligibility for bonus or commissions for the role.
• Ongoing career development and growth opportunities.
• Remote work flexibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed