Field Marketing Manager
About The Position
Serval is hiring a hands-on Field Marketing Manager to work closely with Sales on field programs across segments and account-based marketing (ABM) programs for important accounts. The role focuses on creating and executing experiences that reach target accounts, support active opportunities, and help move deals forward. It is suited to someone early in their career who is eager to learn, experiment, and take ownership. As Serval expands its West Coast presence, the role’s scope, budget, and responsibility are expected to grow. The Field Marketing Manager will plan and execute regional events and cross-channel ABM programs, own event logistics from planning through follow-up, collaborate with Sales on territory and account priorities, and track program impact on engagement and pipeline.
Requirements
- 1–2 years of experience in field, event, growth, or ABM marketing; internships and adjacent roles count.
- Familiarity with, or eagerness to quickly learn, Salesforce, HubSpot or similar tools, and intent platforms such as 6sense or Demandbase.
- Strong organizational skills and attention to detail, including the ability to manage multiple events and deadlines.
- Comfort with data, including pulling basic reports, reading metrics, and using them to make decisions.
- A collaborative working style that builds trust with Sales and marketing teammates.
- Comfort working quickly, experimenting, and adjusting in real time.
- Ability to turn a rough goal into a concrete plan and carry it through execution.
- Comfort with approximately 25% travel, up to 50% seasonally.
Nice To Haves
- Exposure to marketing toward IT, Engineering, or Security audiences.
- Experience supporting events or campaigns in a B2B or startup environment.
Responsibilities
- Help plan and run field marketing experiences, including regional dinners, happy hours, hackathons, and other creative events connected to active opportunities and target accounts.
- Support ABM programs for key accounts across direct mail, events, digital, gifting, and content.
- Own field event logistics and execution end to end, including venues, vendors, invitations, registration, on-site coordination, and follow-up.
- Partner with Sales to understand territory priorities and account dynamics and align programs with pipeline goals.
- Track program impact, including account engagement, attendance, pilots started, and influenced pipeline, and share learnings.
- Develop and test new tactics to help Serval stand out.
Benefits
- Opportunity to have a key role in shaping the success of the product and company.
- Opportunity to build a new AI product offering with support from an experienced team and investors.
- Opportunity to grow with the company.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
