Field Marketing Manager, North America

Cority

1d • Remote

About The Position

We’re seeking a results-driven Field Marketing Manager to design and execute high-impact programs that drive pipeline growth, accelerate deal velocity, and enhance brand presence across key segments. This role serves as a strategic bridge between marketing, sales, business development, and partners—owning regional demand generation and go-to-market alignment. You'll lead the execution of integrated campaigns, regional ABM strategies, and sales enablement initiatives to support revenue goals. This is a highly cross-functional role that combines strategic planning with tactical execution across digital, in-person, and partner channels. You’ll play a critical role in translating corporate strategy into marketing action—serving as both a thought partner and executional powerhouse for the revenue organization.

Requirements

• Bachelor’s degree in marketing, business, or related field
• 5+ years of B2B SaaS marketing experience, including 3+ years in a field or demand generation role
• Strong experience with account-based marketing (ABM) and named account strategy
• Proven ability to partner closely with enterprise sales teams and influence pipeline outcomes
• Hands-on expertise in Salesforce, Marketo, and campaign analytics tools
• Demonstrated success executing multi-channel programs across the funnel—from awareness to revenue
• Strong grasp of modern B2B marketing tactics including digital advertising, lifecycle nurture, content strategy, and event marketing
• Excellent project management and cross-functional communication skills
• Curiosity for new marketing trends, technologies, and buyer behavior insights
• Strong writing skills

Nice To Haves

• Familiarity with webinar tools such as ON24.
• Prior exposure to campaign intake process management or internal service desk tools (e.g. Asana).

Responsibilities

• Design and execute regional campaigns that drive net-new pipeline and accelerate existing deals. Leverage a mix of inbound and outbound tactics including content syndication, digital advertising, field events, webinars, and nurture programs.
• Partner with sales and BDR team to create and execute ABM programs for high-value target accounts. Build personalized multi-channel experiences that increase engagement, influence buying committees, and drive conversion.
• Act as a strategic partner to sales by delivering programs that support territory goals. Communicate campaign plans so that sales teams can effectively leverage marketing initiatives.
• Own end-to-end execution of integrated field campaigns—ensuring timely delivery, audience alignment, and channel optimization. Collaborate with content, digital, and operations teams to bring campaigns to life.
• Measure campaign effectiveness using marketing attribution models, pipeline influence metrics, and engagement analytics. Provide regular reporting to key stakeholders and iterate based on insights.
• Liaise with global marketing, product marketing, and SMEs to align messaging, content, and strategy across regional and global initiatives.
• Design and manage channel marketing programs to engage and enable partners, drive indirect revenue, and expand market reach.

Benefits

• An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture
• We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance
• Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)
• Annual fitness allowance
• Mental health support provided through access to Calm Premium meditation app and access to Talkspace
• Access to Udemy, internal training programs, annual training allowance and certifications (if applicable), and High Talent Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 251-500 employees