Manager, North America Brand Marketing

Hourglass Cosmetics•West Hollywood, CA

2d•Hybrid

About The Position

The Manager, North America Brand Marketing is responsible for leading the day-to-day planning and execution of launches, category initiatives, and brand moments across North America. This role translates category strategy into actionable go-to-market plans that drive both brand desirability and end-to-end commercial performance. Acting as a key cross-functional leader, this individual will coordinate across Marketing, Trade, Sales, PR, Events, Creative, DTC, and Visual Merchandising to ensure launches are delivered with excellence, aligned to business objectives, and executed consistently across all consumer touchpoints. This role is ideal for a highly organized, strategic marketer who thrives in a fast-paced environment and is passionate about luxury beauty, integrated marketing, and bringing compelling brand stories to life.

Requirements

Minimum 5 years of marketing experience, preferably within prestige or luxury beauty
Experience managing integrated product launches and cross-functional marketing initiatives
Strong project management and organizational skills
Analytical mindset with ability to translate data into actionable insights
Excellent communication and stakeholder management skills
Ability to manage multiple priorities and thrive in a fast-paced environment
Passion for beauty, luxury brands, and consumer marketing
Must be able to work from Corporate Office at least 60% of the time

Responsibilities

Lead day-to-day planning and execution of launches, seasonal campaigns, and brand initiatives across North America marketing
Support execution of culturally relevant brand moments that drive awareness, engagement, and conversion
Serve as the primary working-level partner across Integrated Marketing, Trade Marketing, Sales, PR/Communications, Events, DTC, Creative, and Visual Merchandising
Drive alignment across teams to ensure plans are delivered on time and with excellence
Lead regular cross-functional meetings, status updates, and launch readiness reviews
Manage launch calendars, milestone tracking, and key deliverables
Monitor category and launch performance against objectives and KPIs
Analyze sales trends, launch performance, and competitive activity to identify opportunities and recommendations
Develop post-launch recaps and performance summaries that inform future strategies
Ensure all activations and consumer touchpoints reflect Hourglass' luxury positioning and brand standards
Maintain consistency across channels while adapting plans to meet North America market needs