Field Marketing Manager - US

Synthesia • New York City, NY

1d • Remote

About The Position

Synthesia is seeking a strategic, account-obsessed Field Marketing Manager to own and scale its hosted events program across North America. This role is a blend of field marketing and Account-Based Marketing (ABM), focusing on designing and executing high-impact 1:1 and 1:few experiences to engage target accounts, accelerate pipeline, and deepen relationships. The Field Marketing Manager will collaborate with the ABM Manager to translate account intelligence into curated event experiences such as executive dinners, VIP roundtables, and bespoke account activations. The ideal candidate understands that effective field marketing builds relationships that accelerate deals. This role is dedicated to the ABM-aligned, hosted events motion, distinct from trade shows and flagship events.

Requirements

• 4-7 years of B2B field marketing experience, ideally in SaaS or high-growth tech.
• Proven track record of designing and executing hosted events programs — executive dinners, roundtables, VIP activations — with clear pipeline outcomes.
• Direct experience working alongside or within an ABM function, translating account intelligence into targeted field marketing programs.
• Strong background partnering with Sales and SDR teams on account-based outreach, pre-event targeting, and post-event follow-through.
• Experience running 1:1 and 1:few event formats alongside broader field programs.
• Experience with pipeline attribution and reporting, including sourced vs influenced opportunity tracking.
• Deep understanding of account-based marketing principles and how field marketing programs can be built around account intent and buying stage.
• Strong event production skills — you can concept, plan, and execute a high-quality intimate event from scratch.
• Experience managing marketing automation and CRM platforms (HubSpot & Salesforce), including campaign tracking and account-level reporting.
• Strong analytical skills with the ability to translate data into actionable insights, including pipeline attribution reporting.
• Exceptional project management and organisational skills — able to run multiple concurrent events across different accounts and stages.
• Strong written and verbal communication skills; comfortable briefing senior stakeholders and crafting compelling event invitations and follow-up narratives.
• Account-obsessed — you think in terms of relationships and buying groups, not just leads and registrations.
• Highly proactive with strong ownership mentality; you drive programs forward without waiting to be told.
• Collaborative and influential — you work naturally across Sales, ABM, and Marketing Ops to get things done.
• Creative in how you design event experiences that feel genuinely valuable to senior buyers.
• Adaptable in a fast-paced, scaling environment where priorities can shift quickly.

Responsibilities

• Own the end-to-end strategy and execution of Synthesia's 1:1 and 1:few hosted events program across North America, including executive dinners, VIP roundtables, bespoke account activations, and curated intimate experiences for target buying groups.
• Partner closely with the ABM Manager to align hosted event programs to account prioritization, buying stage, and strategic account plans, ensuring every event has a clear account objective and follow-through plan.
• Collaborate with Sales and SDR teams to identify the right accounts, contacts, and moments for hosted event outreach, and ensure tight pre- and post-event coordination.
• Design event experiences with a deliberate commercial outcome in mind: opening new opportunities at target accounts, accelerating stalled pipeline, and strengthening multi-threaded relationships within key buying groups.
• Develop compelling event concepts, themes, and agendas that resonate with senior buyers and create genuine value beyond the pitch.
• Manage all logistics end-to-end: venue sourcing, vendor management, invitations, attendee experience, on-site execution, and post-event follow-up.
• Continuously track and report on hosted event performance — measuring sourced and influenced pipeline, opportunity progression, and ROI in partnership with Marketing Ops.
• Support the ABM Manager with 1:few account-based campaign activations where a physical or virtual hosted component adds lift.
• Travel across North America to execute events as needed — flexibility to travel regularly is a key part of this role.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed