Field Marketing Manager

Accord•Toronto, ON

4d•Hybrid

About The Position

Accord is a breakout Series A startup founded by proven leaders from Stripe, LinkedIn, and Google. Accord’s high-bar for execution has quickly led to big wins, including driving 100+ paying customers under 12 months of launching, partnering with industry leaders such as Samsara, Harvey.ai, Decagon, Xactly etc., and receiving raving reviews from its 10,000+ users on G2. The company is on a mission to transform how Revenue Leaders drive Execution Excellence. Ambitious leaders use Accord to up-level the craft of Sales by setting and enforcing standards for how their GTM team sells, onboards, and expands with customers. With hubs in Toronto & San Francisco, Accord is bringing on passionate builders who sweat the details and want to build something special. If you’re interested in being part of a collaborative, high-velocity team that is dedicated to excellence in its craft, apply.

Requirements

3+ years of proven experience in B2B events planning and management.
Ability to coordinate and manage events end-to-end, including budget oversight and post-event reporting.
Comfortable managing a full, fast-moving calendar of 5-7 events running simultaneously.
Exceptional organizational skills and a meticulous attention to detail.
Strong project management skills, with the ability to manage multiple projects simultaneously, under tight deadlines, with a high degree of execution.
A collaborative, cross-functional partner who thrives working across marketing, sales, and other teams throughout the org to bring events to life.
Excellent communication, negotiation, and interpersonal skills.
A natural energizer who brings enthusiasm and momentum to everything they do, gets people excited about events, and genuinely enjoys partnering closely with sales teams.

Nice To Haves

Experience with revenue leaders is a plus.
Proficiency with CRM and marketing automation platforms (e.g. HubSpot & Apollo.io) is a plus.

Responsibilities

Execute & define a field event plan, owning the full event lifecycle, pre- and post-event coordination, logistics, timelines, and deliverables, while managing a full calendar of 5-7 events at any given time.
Own our flagship User Summit end-to-end, leading planning and execution in unique, standout locations that create a memorable experience for attendees.
Design and deliver a variety of field events, from intimate executive dinners and sports suites to sponsored activations, including 3-4 marquee events per year at destinations like Deer Valley and Palisades Tahoe for top revenue leaders.
Represent Accord at major industry conferences by managing Accord’s presence at large-scale conferences.
Build integrated event campaigns by partnering with Demand Generation, Product Marketing, Content, and Sales to maximize engagement before, during, and after every event.
Partner closely with AEs and CSMs to ensure key customers & prospects are included in the appropriate events.
Manage all event-related tasks, including securing invites, gifting, booth logistics, sponsorship deliverables, budget tracking, and coordination of attending staff.
Support the GTM team attending events by providing clear expectations and timelines, and ensuring all event requirements are delivered.
Coordinate with marketing to ensure events are aligned with goals and messaging, maximizing attendance, engagement, and results.
Track and analyze key metrics (ROI, meetings booked, and deals created), providing detailed results to demonstrate event effectiveness and inform future strategy.
Track expenses and ensure all events are delivered on time and within budget.
Bring creative ideas to life, shaping the creative vision for events from concept through execution, ensuring a consistent and compelling brand presence that differentiates Accord.
Travel as needed to support execution and on-the-ground logistics (estimated 2-3 trips per quarter).