Field Marketing Manager

Timeless•Columbus, OH

4d•Onsite

About The Position

The Field Marketing Manager creates a unique interaction between our patients, staff, and retail partners to support sales execution, market growth, and industry dominance. This role is responsible for developing, executing, and supporting field marketing campaigns while identifying demographic data to plan exciting events that showcase the Timeless House of Brands. Plan and execute promotional events, product launches, influencer interviews, and other marketing initiatives. The Field Marketing Manager directly oversees the Kindness Team to continue the development and best practices, including strategic scheduling, in-in-store campaign execution, and team training. As a reliable source of information on all things Timeless, you ensure that the Kindness Team is educating, engaging, exciting, and inspiring patients & dispensary staff. This position requires excellent communication skills, strong project management skills, and a passion for driving business growth through creative and effective field marketing programs.

Requirements

3 years of experience in marketing and promotions
1-2 years of proven event management
1-2 years of project management experience
Proven track record of generating revenue from events
Proven experience with event management including core areas such as exhibits, catering, audio-visual, event timeline and budgeting
Strong leadership qualities – leads by example
Self-starter, self-motivated
Operates with a sense of urgency
Creative and innovative in planning regionally relevant concepts
Organized & strong attention to details
Exceptional customer service and communication skills
Passionate about Timeless and the Cannabis Industry
Exceptional time management skills
Respectful, responsible, trustworthy
Fantastic customer service ethic and high expectations for quality
Budget management and negotiation skills
Superior time management skills, multi-tasking abilities, team playing skills
Proficiency in Excel, Canva, and various project management software
Must be a minimum of 21 years of age
Reliable transportation is a must
Must have valid Identification
Must be authorized to work in the US

Nice To Haves

Bachelor's degree in Marketing or related field (preferred)
Equivalent combinations of education and experience may be considered, including internal experience.
Experience within a regulated environment (preferred)
Experience working in cannabis (preferred)
Background in photography and the ability to capture content following brand guidelines
Must have strong communication skills with the ability to express ideas clearly and concisely in written and verbal formats.

Responsibilities

Develop and implement innovative field marketing strategies to promote brand awareness and engagement.
Generates event and local partnership leads, maintains existing relationships in the industry, and builds new relationships to benefit the brand.
Coordinate and oversee marketing events, campaigns, and promotional activities.
Maintain knowledge of industry trends, competitors, and market conditions to inform or pivot marketing strategies and tactics.
Identify brand seeding opportunities to increase awareness, reach new audiences, and create a buzz in the field.
Ability to plan and execute events and activations while maintaining brand compliance with the state regulatory agency (DCC).
Creates and maintains expectations for Daily/Weekly/Monthly goals in Field Marketing and Kindness Team.
Leads weekly meetings with Kindness Team Manager aligning on weekly tasks.
Ensures Kindness Team Manager is creative in planning up-leveled in-store activations, i.e., Anniversaries, takeovers, product drops.
Monitors the Kindness Team Manager in submitting accurate payroll and mileage for Kindness Team Members.
Plans and facilitates logistics for all events, including locating resources, visiting sites, and leading all pre-event meetings.
Attends all events as much as possible or as deemed necessary to assist staff, meet patients & take photos.
Works with sales and brand departments to ensure support is being provided through events.
Creates timelines factoring in DCC approval and holds all stakeholders accountable.
Creates and communicates in-depth run of shows to all parties involved.
Documents events with photos, videos, and interviews as deemed necessary to highlight our brand on social media posts, newsletters, and presentations.
Work with the Sales Director, National Teams, and local support teams to align field marketing efforts with overall business objectives.
Share insights and feedback from field activities to inform broader marketing strategies and brand recognition.
Track and analyze the effectiveness of marketing campaigns and Kindness Team initiatives, providing monthly reports of successes and challenges.
Utilize data to make informed decisions and adjust business plans, strategies, or objectives based on data findings.